Assistant Designer – Kidswear Licesnsed (FTC)

About the role

As an Assistant Designer, you will support the delivery of seasonal ranges, taking day‑to‑day ownership of defined product areas within a category. Working closely with your Designers, this role helps translate trend and customer insight into commercially relevant product.

Product & Range Support

• Support the development of seasonal ranges, balancing new ideas with established core product.
• Work closely with Designers and Buying to help build balanced, commercially aligned assortments.
• Assist with product development through the supply base, supporting innovation, quality, cost, and delivery.
• Where required attend selection, sign-off, and fit sessions, supporting preparation, documentation, and follow‑up actions.
• Build understanding of trade performance, identifying best and worst sellers and using insight to inform future ranges.

Customer, Trend & Market Insight

• Support trend research and analysis, contributing to mood boards, styling rooms, key shapes, and colour palettes.
• Conduct regular market and competitor research, sharing insight on trends, customer behaviour, and product opportunity.
• Build understanding of the customer, ensuring design decisions reflect customer needs, preferences, and expectations.
• Work with Buying and Merchandising to ensure customer and market insight informs product decisions.

Ways of Working & Development

• Work with an end‑to‑end product mindset, supporting delivery from initial concept through to store execution.
• Develop a strong understanding of the critical path, managing own workload to meet deadlines.
• Collaborate effectively with Design, Buying, Merchandising, Technical, and Marketing teams.
• Maintain clear communication with the supply base under guidance, supporting effective working relationships.
• Actively seek feedback, learning, and development to build technical, creative, and commercial capability.
• Support and collaborate with fellow Assistant Designers, contributing to a positive team culture and shared learning.

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