Commercial Director

Company: Axiom Hospitality
Apply for the Commercial Director
Location: Manchester
Job Description:

Personal enough to know your name. Connected enough to open doors.

Axiom Hospitality is one of the UK’s fastest-growing hotel management companies – partnering with some of the world’s most recognised brands including Hilton, Marriott, IHG and Radisson. Through our partnership with Pyramid Global Hospitality, we’re connected not just across the UK, but across the globe. We’re growing fast – and the people who join us now grow with us.

YOUR PLACE AT AXIOM

Perfectly positioned a stone’s throw from Piccadilly Train Station, Manchester Marriott Hotel Piccadilly is the city’s leading four-star destination – 338 bedrooms, significant conference and events capacity, and one of Manchester’s most high-profile full-service hotels. As Commercial Director, you will shape the commercial success of this high-volume city-centre hotel, driving performance across a diverse business mix and ensuring the hotel competes strongly in a dynamic Manchester market. You will lead a multi-disciplinary commercial team, bringing pricing, distribution, sales, digital marketing and event space optimisation under a unified, data-driven strategy.

HOW YOU’LL PLAY YOUR PART

  • Set the overall commercial vision and strategic direction for the hotel, ensuring alignment across Revenue, Sales, Marketing and Events
  • Own the commercial budget for rooms, C&E and total hotel revenue — with full accountability for top-line and market share performance
  • Lead, coordinate and implement the Axiom Commercial Focus Action Plan to deliver on budget
  • Coordinate the annual budget, forecast and commercial planning process — challenging assumptions and ensuring joined-up decision making across disciplines
  • Translate market insight and performance data into clear strategic priorities rather than day-to-day tactical execution

Revenue Management & Distribution

  • Provide strategic leadership to the revenue function — setting objectives, performance expectations and guardrails for pricing, distribution and demand strategy
  • Set transient pricing and selling strategy across all channels, with ownership of BAR architecture and all room revenue pricing
  • Strong understanding of displacement methodology, citywide compression pricing and peak demand strategy
  • Set group selling strategy across all segments — including groups with and without Meetings and Events
  • Review and challenge forecasts, pricing decisions and channel strategy to ensure alignment with overall commercial goals
  • Deliver consistent RGI growth year on year
  • Set the sales strategy and segmentation priorities, with execution led by the Director of Sales
  • Ensure a clear account strategy, pipeline focus and commercial discipline across the business
  • Support, challenge and enable the Director of Sales to drive performance — rather than owning day-to-day sales activity

Marketing, PR & Digital

  • Ensure clarity of brand positioning and commercial focus — harnessing the Marriott brand to maximum potential
  • Coordinate the internal Marketing Executive alongside external PR and digital agencies, ensuring all activity supports agreed commercial objectives
  • Hold the Marriott DFM team to account in collaboration with the Director of Sales
  • Ensure marketing expenditure, content and campaigns are measurable, purposeful and aligned with revenue and sales priorities

Conferences, Meetings & Events

  • Provide strategic leadership to the Event Sales leader, setting clear commercial goals for space utilisation, pricing and conversion
  • Drive the hotel’s share for conferences, meetings and events — with strategic oversight of event-space yield optimisation
  • Ensure events strategy is fully integrated with revenue management, sales and marketing activity
  • Balance commercial performance with guest experience and operational delivery through close collaboration with Operations

WHO THRIVES HERE

Strategic & financial acumen: You make decisions based on market insight, financial data and competitive context. You set priorities that reflect where the business needs to go, hold a credible commercial conversation with owners and senior stakeholders, and are fluent in P&L, RevPAR and EBITDA.

Adaptability & change leadership: You anticipate shifts in market conditions and move the strategy before circumstances force you to. You lead with confidence through compression periods, major events and market disruption.

Accountability & results orientation: You own the numbers. When performance is off track, you diagnose the cause, act on it and communicate it clearly. You create a culture where commercial metrics are owned,

Collaboration, communication & influence: You bring Revenue, Sales, Marketing and Events into alignment. You communicate with confidence across all levels, from hotel operations to ownership, and you make the commercial case clearly and credibly.

Building high-performing teams: You develop the commercial leaders around you, giving clear direction, honest feedback and the space to grow.

Innovation & continuous improvement: You look for competitive advantage in distribution, channel mix, digital presence and event space optimisation. You bring fresh commercial thinking, challenge the status quo and build the habit of improvement into your team.

THE PERKS OF GOING FURTHER

We believe the people who drive our commercial success deserve to be genuinely well rewarded. Here’s what that looks like.

  • Worldwide employee discounts at Marriott Hotels, plus colleague rates across all Axiom Hospitality properties and up to 50% off food and drink.
  • A complimentary overnight stay at one of our hotels after your first year of service.
  • Our annual Axiom Awards celebrate the best people across the business. This year’s Employee of the Year was flown to Florida.
  • Earn up to £500 vi a Refer a friend
  • Access your earned pay before payday via Stream.
  • Length of service awards Recognised at 1, 3, 5, 10 and 20 years.

BUILT FOR EVERYONE

We thrive on difference and believe it is critical to our success as a fast-growing hospitality company with global aspirations. We are proud to be an equal‑opportunity workplace that seeks to recruit, develop and retain the most talented people from diverse backgrounds, perspectives and skills. We welcome applications from all genders, races, religions, ages and sexual orientations, as well as parents, veterans, people living with disabilities and any other groups that could bring diverse perspectives to our business.

At Axiom Hospitality, we are working to reduce our carbon, energy, water and waste footprint across the portfolio. We strive to be ethical in all we do — a thriving, sustainable and responsible business for our people, our communities and our planet. Our hotels strive to be active members of their local communities, supporting local charities and leaving a positive impact on their neighbourhoods.

Right to Work

Applicants must have valid right to work within the UK.

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Posted: June 13th, 2026