Senior Content Manager (Web & Aquisition)

Senior Content Manager (Web & Acquisition)

Location: London, hybrid

Contract: 3 month FTC (or freelance)

Job Purpose: Embedded role within the marketing team of a UK award‑winning fintech based in Canary Wharf. The focus is scaling the account proposition, driving organic acquisition, and using the website as a key growth driver for both traditional search and AI‑driven discovery.

Key Responsibilities

• Create and optimise high‑performing web content that drives acquisition, conversion and better customer outcomes.
• Write new pages and improve existing ones across the website, partnering with product on transactional journeys.
• Apply editorial judgement to improve clarity, structure and effectiveness of all pages.
• Work closely with SEO and performance partners to deliver on a defined roadmap, create PPC landing pages and translate insights into content.
• Audit and improve existing content, identify gaps and propose content‑led tests with product and engineering.
• Ensure consistent brand tone and visual identity across the site.
• Manage freelance support when needed (briefing, editing, QA).

Success Metrics

• High‑quality content that meets acquisition and conversion goals.
• Measurable gains in engagement and conversion on owned pages, increased organic visibility including from LLMs.
• More structured, scalable site experience that supports product growth.
• Strong collaboration with product, design, engineering, brand, SEO and performance teams.

Requirements

• Experience creating or managing web content for acquisition or conversion, ideally in e‑commerce, marketplace or app‑led businesses.
• Strong writing and editing skills, ability to simplify complex ideas.
• Experience with GA4, Hotjar and BI dashboards such as Tableau to derive insights.
• Knowledge of SEO principles.
• Comfortable collaborating with cross‑functional teams and challenging briefs.
• Degree in English, Journalism or a related field is a plus.

Benefits

• Flexible, hybrid working policy.
• Choice of medical healthcare providers (Bupa or Medicash).
• 25 days holiday plus bank holidays and birthday off.
• Company pension scheme, EAP, ride‑to‑work, family‑friendly policies.

EEO Statement

We are an equal opportunity employer, committed to diversity, equity and inclusion.

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