Senior Brand Marketing & Integrated Planning Manager

Requirements

• Proven experience in brand marketing, integrated marketing or account management; experience in media or premium global brands a significant plus
• Exceptional project management and organisational skills; a track record of managing complex, multi-channel campaigns from planning through delivery
• Strong ability to write clear, compelling creative briefs that translate strategic intent into actionable direction
• Comfort managing, tracking and reconciling campaign budgets with a high level of accountability for financial efficiency
• Strong emotional intelligence and professional judgment: a demonstrated ability to read rooms, influence without authority and navigate cross-functional environments with confidence

What the job involves

• We’re hiring a Senior Manager, Brand Marketing & Integrated Planning to sit at the centre of The Economist’s brand marketing operation
• This role is the connective tissue between our New York-based strategy, media and research leads and our London-based creative and editorial hubs
• Working closely with the VP, Global Brand Marketing, you’ll own our planning engine: driving the annual and quarterly campaign calendars, developing the briefs that inspire great creative work, and orchestrating the agencies, creative and media teams that bring our always-on brand campaigns to life
• You will bring both the operational discipline to keep complex workstreams moving and the creative sensibility to know when the work is right
• Ultimately, you will ensure brand initiatives are delivered on strategy, on time and on budget, with opportunity to expand your strategic impact as the team evolves
• Develop and manage the annual and quarterly brand marketing calendars, ensuring all global brand efforts are sequenced correctly and aligned with the wider business rhythm
• Build and maintain detailed workback schedules across all campaign workstreams, managing milestones, dependencies and creative review cycles from brief to final delivery
• Maintain clear visibility of what is in flight, what is coming next and what needs input; elevate risks and dependencies before issues arise
• Run regular status meetings and working sessions across cross-functional teams and agencies to ensure clarity of actions, owners and timelines
• Draft thoughtful creative briefs aligned with business/departmental priorities, translating strategic intent and audience insights into clear, compelling direction
• Serve as the day-to-day lead for creative agencies and our in-house creative studio, ensuring they are set up with the right inputs, context and expectations from the outset
• Manage creative review rounds and approvals, applying sound creative judgment to assess whether work meets the strategic brief before escalating for sign-off; ensure feedback is consolidated, clear and actionable
• Manage the final production readiness pipeline, ensuring creative assets are cleanly finalised and transferred to relevant media teams and trafficking partners on schedule
• Lead brand partnership workstreams from scoping and messaging through creative concept, asset production, partner approvals and trafficking
• Serve as the primary connector across departments (including but not limited to Creative, Media, Research, Editorial and Legal), navigating complex relationships with high emotional intelligence and sound judgment
• Proactively communicate project status, risks and dependencies to leadership, distilling campaign updates and materials into decision-ready summaries
• Hold internal stakeholders, partners and agencies to timelines through diplomacy, clarity and persistent follow-through
• Own day-to-day budget tracking, reconciliation and reporting across all brand workstreams, ensuring budget is spent responsibly and efficiently
• Ensure every campaign is designed for measurability, with KPIs defined at brief stage and performance tracked through delivery

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