Sales Director (Mid-Market Groups and Brands)

Requirements

• The ideal candidate is a strong negotiator, commercially creative, and thrives in high-pressure, fast-paced settings
• 10+ years of sales experience, with at least 5+ years in enterprise or mid-market software sales
• Proven track record of exceeding quota in a SaaS or hotel tech environment
• Deep understanding of hotel operations and Property Management Systems (PMS)
• Strong hospitality industry background, with existing networks a plus
• Exceptional negotiation, presentation, and closing skills
• Highly commercial, with the ability to design creative deal structures and ROI-driven proposals
• Self-starter who is comfortable working independently and managing complex sales cycles across multiple countries
• Experience selling across European markets, with cultural and linguistic adaptability
• Ability to travel regularly for client meetings, events, and internal workshops
• Fluent in English; additional European languages a plus

What the job involves

• We are seeking an experienced and driven Sales Director to lead our sales efforts across mid-market hotel groups and brand accounts in Europe
• This is a quota-carrying role requiring a high-performing individual with a deep understanding of Property Management Systems (PMS), strong hospitality industry experience, and a proven ability to win business in complex sales environments
• You will play a pivotal role in expanding our footprint across Europe, owning the full sales cycle from pipeline creation to contract signature, and contributing to our go-to-market and product strategy
• Own and exceed a new business sales quota focused on mid-market hotel groups and branded properties across Europe
• Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement
• Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering
• Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi-stakeholder decision cycles
• Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning
• Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads
• Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges
• Act as a trusted advisor to clients, building long-term relationships and contributing to ongoing account growth
• Work cross-functionally to feedback market insights and support continuous product and process improvement

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