Senior Events Marketing Manager

About the role

Reporting to the Director, Congress & Convening, you will own the full event marketing lifecycle – from audience insight and segmentation through to campaign strategy, execution and performance optimisation.

This role sits at the intersection of audience growth, commercial performance and event experience, and plays a critical role in ensuring the Council’s convenings reach the right people, in the right way, with maximum impact.

This is a highly hands‑on role, suited to someone equally comfortable shaping strategy and directly delivering campaigns, assets, platforms and audience engagement activity in a lean and collaborative environment.

Key Responsibilities

Event marketing ownership

• Own and lead the end-to-end marketing strategy and execution for global events, aligned to audience growth, engagement, brand visibility and commercial objectives
• Define and continuously evolve the marketing approach across the full event lifecycle, from early market positioning and campaign development through to post‑event engagement and retention
• Act as the organisation’s internal lead on event marketing strategy and execution, establishing direction, standards, and best practice across campaigns and delivery
• Ensure marketing strategies are informed by robust audience insights, performance data and measurable engagement frameworks

Audience insight and segmentation

• Lead the development of audience insight and segmentation strategies, including audience behaviours, motivations, market dynamics and regional considerations
• Define clear target audiences and differentiated value propositions for each event, ensuring relevance and competitive positioning across global markets
• Use audience data, market intelligence and campaign performance to inform strategic decision‑making, prioritisation and growth opportunities

Campaign strategy and delivery

• Lead the design and hands‑on delivery of integrated marketing campaigns and audience engagement activity, working closely with internal teams, suppliers and partners to ensure high‑quality execution across global markets
• Define campaign objectives, KPIs and success metrics aligned to audience acquisition, engagement, conversion, commercial performance and brand visibility
• Manage the production and optimisation of marketing assets, branding materials, digital platforms and audience touchpoints, including event websites, e‑mail campaigns and journeys, registration integration, apps and promotional content
• Ensure campaigns are insight‑led, targeted and continuously optimised for performance across channels, markets and audience segments
• Manage relationships with external creative, digital, media and content agencies / suppliers to ensure high‑quality and timely campaign execution across markets

Performance and optimisation

• Own campaign and audience performance reporting, developing dashboards and frameworks that provide clear visibility on growth, engagement, conversion and ROI metrics
• Translate performance data into actionable insights and recommendations to continuously improve marketing effectiveness and audience outcomes
• Establish scalable tools, processes and reporting frameworks to strengthen long‑term marketing capability and performance management
• Support the effective integration and management of marketing, registration and CRM platforms, ensuring strong data governance, compliance and alignment across systems

Commercial alignment and growth

• Partner closely with commercial teams to ensure marketing strategies directly support revenue growth, sponsorship objectives and market expansion priorities
• Contribute to forecasting, pipeline development and commercial development through audience analysis, campaign insights and market intelligence
• Support the development of compelling audience and partner propositions that strengthen delegate acquisition, engagement and sponsor value
• Develop and manage strategic media, industry and ecosystem relationships to strengthen event visibility, audience reach and market positioning globally
• Develop audience growth strategies that strengthen the long‑term visibility, reach and commercial sustainability of the Congress & Convening portfolio

Event experience and cross-functional contribution

• Ensure audience insights meaningfully inform programme design, event formats and the overall event experience
• Collaborate closely with programme and operations teams to deliver a seamless, high‑quality end‑to‑end participant journey
• Flex into event planning and onsite delivery where required, contributing as a strong all‑round event professional

Innovation and capability building

• Bring fresh thinking and innovation to event marketing strategies, audience engagement approaches and event experience design
• Stay at the forefront of industry trends, emerging technologies and evolving best practice across events, audience engagement and digital marketing
• Help embed a more insight‑led, performance‑oriented and commercially focused marketing capability within the Congress & Convening team

What we’re looking for

Experience and expertise

• Proven experience leading event marketing strategy for large‑scale, international conferences, congresses or convenings
• Strong expertise in audience insight, segmentation, campaign strategy and multi‑channel marketing delivery
• Demonstrated track record of delivering measurable marketing impact, including audience growth, engagement and revenue contribution
• Experience managing event marketing assets, digital platforms and campaign content across multiple channels
• Broad experience across event management, with the ability to contribute effectively beyond pure event marketing responsibilities when required
• Experience working across complex, multi‑stakeholder and cross‑functional environments

Skills

• Strong analytical and data‑driven mindset, with the ability to translate insight and market intelligence into clear strategic direction
• Excellent project management skills, with the ability to lead complex, multi‑market campaigns
• Strong stakeholder engagement and influencing skills
• Commercially aware, with a strong understanding of how audience strategy and marketing performance drive growth and revenue objectives
• Strong communication and presentation skills

Your approach

• Comfortable balancing strategic thinking with hands‑on execution in a lean and fast‑moving environment
• Curious, proactive and continuously seeking opportunities to improve, innovate and optimise
• Collaborative and solutions‑oriented, with a strong team mindset and relationship‑building capability
• Calm and effective in fast‑paced, evolving and high‑profile environments

About you

• 5+ years’ experience across event marketing, audience engagement and event management
• Experience operating in international, multi‑stakeholder environments
• Strong interest in global energy, sustainability, international affairs or related sectors
• Willingness to travel internationally as required

About the World Energy Council

The World Energy Council is the world’s oldest independent and impartial community of energy leaders and practitioners. Through our Humanising Energy vision, we involve more people and communities in accelerating clean and just energy transitions in all regions. Founded in 1923, the Council convenes dialogues such as the World Energy Congress and provides tools like the World Energy Trilemma Framework to inform agendas and support impact across a network spanning ~100 countries and 3,000+ organisations.

The World Energy Council is an exciting place to work, offering a unique opportunity to be part of a mission‑driven organisation at the forefront of the global energy dialogue.

By joining us, you’ll be part of a team driving faster, fairer, and more inclusive energy transitions worldwide.

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