Sales Development Lead

The Sales Development Lead will drive new business growth across the industrial tapes and adhesives portfolio, targeting customers within the HVAC, construction, and automotive sectors. Operating from the Newcastle upon Tyne office, this role blends strategic business development with hands‑on client engagement, ensuring strong market penetration and long‑term customer relationships.

£35,000-£40,000 DOE + 1/4 bonus based on performanceNewcastle office based

Key Responsibilities

• Identify, pursue, and convert new commercial opportunities across HVAC, construction, and automotive markets.
• Build and maintain strong partnerships with contractors, distributors, OEMs, and end‑users.
• Map target sectors, analyse competitor activity, and develop strategies to expand product presence.
• Provide informed guidance on product selection, performance characteristics, and application suitability.
• Maintain accurate forecasting, reporting, and CRM updates to support business planning.
• Work closely with technical, sales and operations teams to deliver tailored solutions and ensure customer satisfaction.

Required Experience & Skills

• Industrial Sales Background with proven success in new business development.
• Strong knowledge of industrial tapes, adhesives, sealants, or related engineered materials.
• Established network or experience selling into HVAC, construction, or automotive sectors.
• Ability to interpret technical specifications and communicate product value clearly.
• Confident presenter with strong negotiation and closing skills.
• Comfortable in a hybrid role combining office‑based planning with frequent client‑facing activity.
• Full UK driving licence and willingness to travel across the North East and wider UK as required.

Personal Attributes

• Commercially Driven with a hunter mentality.
• Strong communicator able to engage stakeholders at all levels.
• Self‑motivated, organised, and proactive in identifying opportunities.
• Technically curious with a problem‑solving mindset.

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