Head of Sales – Out of Home

Company: Advocate Group
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Job Description:

Head of Out of Home | Premium Drinks Brand | National Leadership Opportunity

Ready to take ownership of a high-profile Out of Home channel within one of the UK’s most exciting drinks businesses

We’re partnering with a growing and highly respected drinks brand looking to appoint a Head of Out of Home to lead the next phase of their commercial growth. This is a pivotal leadership role, responsible for shaping channel strategy, developing customer relationships and leading a team of high-performing National Account Managers and Senior National Account Managers.

If you thrive on building winning strategies, developing people and delivering sustainable growth across the Out of Home landscape, this could be the opportunity you’ve been waiting for.

The Role

Reporting into the Commercial Director, you’ll take full ownership of the Out of Home channel, leading both strategy and execution across key route-to-market partners and end-user customers.

You’ll be responsible for:

  • Leading, coaching and developing a team of National Account Managers and Senior National Account Managers.
  • Creating and delivering the Out of Home commercial strategy aligned to ambitious growth targets.
  • Managing relationships with key customers across foodservice, wholesale, contract catering, travel, leisure and hospitality.
  • Identifying new business opportunities and unlocking growth across existing accounts.
  • Owning forecasting, budget management and commercial performance within the channel.
  • Working cross-functionally with Marketing, Category and Supply Chain teams to deliver best-in-class customer plans.

About You

We’re looking for a commercially driven leader who combines strategic thinking with strong execution.

You’ll likely bring:

  • Significant experience within Drinks, FMCG or Consumer Goods sales leadership roles.
  • Proven success managing Out of Home, Foodservice, Hospitality or Wholesale channels.
  • Experience leading and developing Sales teams.
  • Strong commercial acumen with experience managing JBPs, negotiations and customer investment.
  • A track record of delivering profitable growth through both existing business and new customer acquisition.
  • The ability to influence stakeholders internally and externally at all levels.

Package & Location

Competitive salary

Performance-related bonus

Car allowance

Pension and benefits package

Hybrid working

National remit with regular customer and team travel

Interested? Apply today!

This is a fantastic opportunity to join a drinks business with ambitious growth plans, a strong portfolio and genuine investment behind both its brands and people.

Posted: June 15th, 2026