LICENSING & RETAIL EXECUTIVE – SPORT INDSUTRY
Location: London, United Kingdom (office-based, 5 days per week)
£38k-£42k DOE
Role Overview
An international sports organisation is seeking a Licensing & Retail Executive to oversee the day‑to‑day operational delivery of its e‑commerce and retail partnership, while supporting the wider licensing team to maximise contractual rights and strengthen long-term partner relationships. This is an exciting opportunity to grow within one of the world’s fastest‑growing sports and contribute to the expansion of a global tour.
The role requires flexibility during tournament weeks (Monday–Sunday) and participation in a rotation-based travel schedule. When not travelling, you will provide remote support as needed.
Key Responsibilities
- Manage the daily operations of the organisation’s e‑commerce and retail partnership, working closely with the Licensing & Merchandising Manager.
- Lead the full lifecycle of apparel and product initiatives across e‑commerce and retail channels, including product launches, capsule collections and on‑site retail activations.
- Build a strong understanding of the organisation’s commercial and brand strategy.
- Serve as the primary point of contact between the e‑commerce/retail partner and internal/external stakeholders.
- Develop and deliver licensing partner campaigns and activations aligned with brand and commercial objectives, collaborating with Creative, Marketing, Brand, Social & Digital, Communications, Player Services and Operations teams.
- Monitor industry trends, competitor activity and emerging commercial opportunities.
- Maintain accurate critical paths, range plans, product approvals, forecasts and revenue reporting.
- Work with marketing and brand teams to ensure correct application of IP rights, reviewing and approving product submissions for brand consistency, creative integrity and compliance with licensing terms.
- Manage financial performance across assigned licensees, including royalty reporting, sales tracking and forecasting.
- Oversee merchandise requests for VIPs, team kit and internal needs, tracking VIK availability and coordinating with licensees to meet strict deadlines.
- Communicate requirements, timelines and processes clearly to internal teams to ensure smooth delivery of licensing programmes.
- Provide administrative support to the Licensing & Merchandising Manager across internal stakeholders and licensees.
Requirements
- Experience in sports organisations
- Fluent in English; Spanish highly desirable.
- Current or previous experience in a Licensing or Sponsorship Executive role within a brand, agency or rights holder, with exposure to international brands.
- Experience managing or working closely with a major e‑commerce or retail partner in a licensing or brand environment.
- Strong understanding of e‑commerce, retail and activation processes.
- Background in brand partnerships, licensing and e‑commerce.
- Collaborative team player with strong relationship‑building skills.
- Ability to develop branded content concepts and integrated campaigns.
- Excellent planning, prioritisation and time‑management abilities.
- Experience working in or around sport is advantageous.
- Willingness to travel domestically and internationally.
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