Digital Marketing Executive

Responsibilities

• Plan, execute, and optimise multi-channel campaigns (email, social media, digital advertising, and engagement initiatives) to generate high-quality sales leads.
• Deliver digital campaigns aligned to business objectives across regions that require assistance e.g. lead acquisition and brand awareness.
• Plan and deliver social media strategy (organic and paid), including building and maintain audience profiles for each industry sector to enable best in class promotional activity.
• Support the team with LinkedIn, Google Ads and ABM.
• Assist in executing the email marketing automation for group & digital channels.
• Work with the wider Marketing team to execute and manage the recommended paid search and social activity to support campaign lead generation.
• Track and evaluate the performance of our digital marketing activities (email, search and social) to continually optimise results and lead generation, evaluate ROI and make recommendations for ongoing improvements
• Define guidance and best practices for the Marketing teams to ensure digital content is developed and leverages keyword research that will positively influence search engine rankings
• Champion best practice, capture learnings, standardise reporting and support regional marketing teams with their activity as appropriate

Requirements

• An understanding of B2B ecommerce essential
• Financial services, insurance, consultancy or other B2B markets would be considered
• LinkedIn and Google Ads experience essential
• Team player with strong stakeholder management experience essential
• Experience of working in a fast‑paced business at this level or equivalent
• A degree or equivalent in marketing or marketing‑related subject or an alternative marketing qualification
• Excellent standard of verbal and written communication
• Ability to prioritise and work across multiple projects.
• Ability to deal with/influence key influencers and decision makers.

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