Senior Product Manager-Digital Adoption

Location: Windsor – Hybrid – 1 day per week onsite initially

Start Day: ASAP

Contract Rate: £545 per day inside IR35

Duration: 6–12 months initially

Role Overview

Our client is seeking a Senior Product Manager – Digital Adoption to drive the strategy and execution of digital self‑service adoption, shifting customer engagement from telephony to digital‑first channels. This is a senior, end‑to‑end role requiring strong stakeholder influence and delivery ownership, with a focus on improving customer experience and measurable channel performance.

Key Responsibilities

• Define and execute digital adoption strategy and roadmap (KPIs, containment, success metrics)
• Own end‑to‑end delivery of initiatives across product features, journeys, design, and communications
• Drive channel shift from telephony to digital self‑service
• Collaborate with Product, Engineering, Design, Marketing, and AI teams
• Develop customer engagement and behavioural strategies to increase adoption
• Track performance, analyse data, and continuously optimise outcomes
• Influence senior stakeholders to drive strategic decisions and improve customer experience

Skills & Experience

• 10+ years’ experience in Product Management
• Proven experience delivering digital adoption and channel shift initiatives
• Strong background in roadmap planning, KPI definition, and performance tracking
• Experience working cross-functionally across Product, Technology, Design, Marketing, and AI
• Data‑driven approach with a focus on continuous optimisation
• Excellent stakeholder management and communication skills

If you have the relevant skills and experience, please do apply promptly to be considered

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