CRM Manager
£50,000 – £55,000
Hybrid – Lancashire (2-3 days per week)
This is a high impact CRM Manager role within a growing organisation investing heavily in data driven customer engagement. You will play a central part in shaping lifecycle marketing strategy, optimising customer journeys, and delivering measurable outcomes across a multi channel environment.
The Company
They are a fast scaling, customer focused organisation with a strong emphasis on innovation and continuous improvement. With a growing footprint and increasing investment in digital transformation, they are building out a best in class CRM function to support long term growth. Collaboration, accuracy and customer care sit at the heart of their culture, with a clear focus on making data informed decisions.
The Role
You will lead the delivery and optimisation of CRM and lifecycle marketing initiatives, focusing on improving engagement, retention, and commercial performance.
• Design and execute personalised multi channel campaigns across email, SMS, direct mail, and digital channels
• Develop segmentation and targeting strategies using customer behaviour and lifecycle data
• Own campaign performance, using A B testing and analytics to drive continuous improvement
• Identify new customer journey opportunities and make strategic recommendations
• Champion CRM best practice across internal stakeholders and wider business teams
• Support onboarding of new business units and align CRM activity to operational capacity
• Manage and develop a small team, ensuring high quality delivery and professional growth
• Work closely with senior leadership to implement CRM strategy and roadmap
Your Skills and Experience
• Strong commercial experience in CRM or lifecycle marketing within customer centric sectors such as retail, healthcare or direct to consumer
• Expertise in email marketing with exposure to additional channels including SMS, direct mail, and digital
• Deep understanding of segmentation, targeting, and customer journey mapping
• Hands on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Blaze or similar
• Data driven mindset with experience in testing, analysis, and performance reporting
• Proven ability to lead, mentor, and develop team members
• Strong attention to detail and a genuine passion for customer experience
What They Offer
• Competitive salary based on experience and impact
• Access to health and wellbeing support and financial flexibility initiatives
• A comprehensive benefits and rewards platform
• Regular team events and a collaborative working environment
• Clear progression opportunities within a growing CRM and data function
How to Apply
If you are interested in this CRM Manager role, apply now with your CV to learn more.
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