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Shape the Future of AI-Driven Marketing
At NTT DATA, we are redefining how marketing operates in the age of artificial intelligence. We are looking for a Director, Marketing Digital Transformation Enablement to lead the transformation of our global marketing ecosystem through cutting-edge AI solutions.
This is a unique opportunity to operate at the intersection of marketing, AI, and digital transformation, driving innovation, scalability, and measurable business impact across a global organization.
About the Role
As Director, Marketing Digital Transformation Enablement, you will act as the bridge between marketing strategy and execution, working closely with IT and AI delivery teams to embed AI capabilities into core marketing processes.
You will define and scale AI-powered solutions that enhance:
- Marketing effectiveness
- Content and customer experience
- Operational efficiency
- Data-driven decision-making
You will also play a critical role in shaping governance, adoption, and responsible AI frameworks across the organization.
What You’ll Be Doing
Strategy & Transformation
- Define and execute the AI enablement roadmap for marketing
- Identify and prioritize AI use cases based on business impact and ROI
- Drive adoption of Agentic AI and generative AI solutions across marketing
Business & Technology Integration
- Act as the key liaison between marketing, IT, and AI teams
- Translate business needs into functional requirements for AI and data teams
- Lead discovery workshops, design sessions, and proof-of-concepts
Delivery & Governance
- Oversee testing, user acceptance, and solution rollout
- Establish governance models, standards, and ethical AI frameworks
- Monitor performance and ensure solutions deliver measurable outcomes
Enablement & Change Management
- Lead global change and adoption programs
- Enable marketing teams with the tools and processes needed to leverage AI effectively
Innovation & Thought Leadership
- Stay ahead of emerging AI trends and drive continuous innovation
- Represent Marketing Digital Transformation in internal and external forums
What We’re Looking For
Experience & Expertise
- 8–12+ years in marketing transformation, digital strategy, or AI enablement
- Proven track record delivering AI or automation solutions at enterprise scale
- Experience working across global, matrixed organizations
Skills & Knowledge
- Strong understanding of AI technologies (Agentic AI, GenAI, ML, automation) and their application in marketing
- Deep knowledge of marketing processes: campaign management, content, analytics, and performance optimization
- Ability to translate complex technical concepts into business outcomes and KPIs
- Excellent stakeholder management skills, including working with senior leadership
Leadership & Mindset
- Strategic thinker with hands‑on execution capability
- Strong innovation mindset and continuous improvement focus
- Data‑driven and analytically strong
- Passion for emerging technologies and AI trends
Qualifications
- Bachelor’s degree in Marketing, Business, Data Science, or related field
- Certifications in AI, Digital Transformation, or Marketing Technology are a plus
Why Join NTT DATA?
- Be at the forefront of AI-driven marketing transformation
- Work with global leaders in technology, data, and digital innovation
- Shape the future of how marketing leverages next‑generation intelligence
- Influence enterprise‑wide strategy and transformation initiatives
Location & Collaboration
This role is ideally based in the UK or US, enabling close collaboration with global marketing leadership, IT, and AI delivery teams operating in these regions.
Workplace type
Hybrid Working
Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us.
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