Trade Sales Associate

Company: Williams-Sonoma, Inc.
Apply for the Trade Sales Associate
Location: London
Job Description:

Job Description

Position: Trade Specialist

Brand/Location: Tottenham Court Road Stores – All Brands

Reports To: Store Manager

Type: Full-time, Monday to Friday, 40 hours per week.

Role Overview

The Trade Specialist is a retail-based, customer-facing role, working directly from the shop floor and trade area within the store. The role utilises strategic selling and problem-solving skills to effectively establish and manage relationships with existing trade members, while proactively building new accounts and business opportunities. Working across all four brands — West Elm, Pottery Barn and Pottery Barn Kids — you will combine a solution-focused mindset with a “get to yes” mentality, delivering exceptional in-store service standards while driving trade sales performance and commercial excellence.

Responsibilities

  • Utilise effective selling techniques to achieve sales goals
  • Provide sincere, personalised, and energetic customer service that exemplifies World-Class service standards
  • Efficiently and accurately process sales transactions to ensure a seamless customer experience
  • Perform other duties as assigned by management, including store maintenance, visual standards, and customer service support
  • Work with trade members, guiding them through the shopping, order placement, and fulfilment process
  • Effectively and consistently manage leads, from recording contact information at initial enquiry through ongoing relationship follow‑up
  • Cultivate new member business through effective outreach and follow‑up
  • Maintain strong brand and product knowledge, including seasonal launches and current offers
  • Work closely with the B2B Account Manager, attend training and weekly touchpoints with the B2B team, and report on and maintain accountability for location trade KPIs
  • Stay informed on industry news, trends, and projects, and remain alert to market opportunities
  • Actively contribute to achieving the home retail location’s monthly, quarterly, and annual sales goals
  • Attend and represent the company at design events and trade shows as required
  • Comply with all company policies and procedures

Qualifications, Experience And Key Skills

  • High school diploma (or equivalent)
  • Interior design certification or qualification
  • 1–2 years’ experience in retail sales (specialty retail preferred)
  • 1–2 years’ experience in customer service
  • Proven ability to manage multiple priorities in a fast-paced environment
  • Excellent verbal/written communication skills and the ability to influence business partners at all levels
  • Proficient computer skills, including word processing and spreadsheet software programs

Physical Requirements

  • Ability to be mobile on the sales floor for extended periods of time
  • Ability to lift and mobilise medium to large items, up to 30kg, while utilising appropriate lifting equipment and safety techniques
  • Ability to operate POS system

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Posted: June 18th, 2026