Retail & Brand Commercial Manager

Job Title: Retail & Brand Commercial Manager

Company: High street fashion organization (Will be revealed in the call)

Location: Old Street, London

Reports to: Senior Category Manager

Role Overvie

wAct as the lead for retail marketing within the Consumer Products team, driving brand engagement and sales across UK & Ireland. This role combines marketing strategy with strong commercial focus, working closely with Retail, Category, and Franchise teams to deliver impactful campaigns and business growth

.Key Responsibiliti

• esDevelop and deliver short- and long-term retail marketing strategies aligned to business and commercial objective
• s.Lead the planning and execution of omnichannel marketing campaigns across key brands and franchise
• s.Partner with UK & Ireland retailers to design and implement tailored, high-impact campaigns that differentiate each accoun
• t.Drive brand awareness, customer engagement, and fan acquisition through innovative marketing activation
• s.Ensure all marketing initiatives are aligned with commercial goals, delivering measurable impact on sales and RO
• I.Identify consumer trends, insights, and market opportunities to inform marketing strategie
• s.Analyse campaign performance and provide clear reporting, insights, and recommendation
• s.Build and maintain strong relationships with internal stakeholders, retail partners, and agencie
• s.Support joint business planning with key partners to drive licensing growth and revenue performanc
• e.Collaborate with Franchise and Creative teams to ensure brand consistency and best-in-class executio
• n.This role requires a strong balance of creativity, data-driven thinking, and commercial acume

n.Skills & Experie

• nceProven experience in retail marketing, ideally within fashion, lifestyle, or consumer produ
• ctsStrong track record of delivering campaigns that drive sales (sell-in & sell-out) and brand engagem
• entExperience developing retail marketing activations with measurable commercial imp
• actExperience managing media campaigns and working with agenc
• iesUnderstanding of performance marketing and media plann
• ingStrong knowledge of digital, social, and influencer market
• ingAbility to plan, execute, and evaluate end-to-end marketing campai
• gnsStrong analytical skills with the ability to turn data into actionable insig
• htsProven ability to build cross-functional relationships and drive joint business go
• alsExperience working in a matrix organisation (preferr
• ed)Highly organised, proactive, and commercially focu

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