Diagnostic Sales Representative

Company: Nitrous Group Limited
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Job Description:

About the Client

My client helps independent garages repair complex vehicles fast with diagnostics, programming and live repair guidance from OE brand-specific master technicians. My client is committed to

helping mechanical and collision shops complete repairs with intelligent vehicle support today, for

a safer world tomorrow.

The client was formed to address the evolving needs of independent repair shops, giving them the

confidence to get the most complex vehicles back on the road safely and fast without having to

send work out to the dealer.

The client has 4 offices in the US (Ann Arbor, California, Phoenix and North Carolina), 1 office in

the UK, Oxford and 1 in Australia, Melbourne. It has over 420 staff globally, with 68

employees in the ROW operations covering UK and Australia, a high proportion are Automotive

Master Technicians supporting our global customer base.

Job summary:

The main purpose of this role is to generate and respond to sales leads, sell and install equipment

(where necessary). The individual will also be expected to maintain a good level of communication

with new and existing customers. Through focused, targeted activity with support of lead

generation, the role will provide a high level of customer service for existing and potential

customers so that we fully understand their requirements and intent.

You will have responsibility for the achievement of an annual revenue target allocated by

geographical territory. Working closely with colleagues in Sales & Marketing, you will identify and

engage potential new customers, presenting the clients solution, qualify the opportunity and

wherever possible, close a deal.

The role involves administering the Sales order accurately and completing all necessary

paperwork, working closely with the Logistics team who fulfil the Sales orders. It also involves

regularly updating Salesforce and providing timely, accurate information back into the business.

The role requires extensive travelling across a wide geographical area. You will be provided with

all the necessary tools to manage the day-to-day requirements of the role such as a company

car, smartphone, laptop, branded clothing etc

Key responsibilities and accountabilities:

• Deliver a monthly sales target

• Follow up sales leads provided through to on-site demo

• Generate leads by looking for potential prospects in areas where visits taking place

• Schedule and deliver on-site onboarding and training to new and existing customers.

• Ensuring customer ecommerce subscriptions are setup following successful onboarding.

• Visit existing customers as part of pre-scheduled field activity to promote the clients

products and Services

• Attending to existing customers where the product / Hardware team require field

attendance to support any product related issues.

• Provide an outstanding level of customer service and after-sales support.

• Adopt a professional manner at all times with colleagues and customers

• Identify opportunities for continuous improvement, as part of ISO accreditation

• Adhere to company policies and procedures, quality standards and Health and Safety

practices.

• Other ad-hoc Duties assigned by the business

Specific job skills:

• Able to work on own initiative and multi task

• Motivated to hit targets and continuously improve

• Strong sense of teamwork and collaboration

• Good planning and organisational skills

• An understanding of sales process is also desirable, including: territory planning, account

management, qualification, forecasting and reporting.

• Strong interpersonal and communication skills including listening, questioning, negotiation

and problem resolution.

• Ability to follow a process

• Ability to remain calm in a pressurised environment

Computer skills

• Proficient in Microsoft programmes

• Knowledge and experience with CRM Systems (Salesforce is desirable)

Qualifications/Experience:

• Experience in a commercial, customer facing role in Automotive industry

• Sales experience preferred. Automotive City and Guilds or NVQ qualification (desirable)

• ATA Qualified – The Institute of Motor Industry (Grade 3+)

Posted: June 19th, 2026