The Senior Events Marketing Manager will deliver best‑in‑class amplification for Telegraph events, from concept planning to ticket promotion and maximising reach for event content. This role enables non‑paying audiences (anonymous and registrant readers, podcast listeners and social followers) to experience The Telegraph’s distinctive perspective and deepens engagement among subscribers. The role reports to the Head of Brand & Engagement Marketing and supports the General Manager of Events day‑to‑day, working closely with a Senior Manager who owns all logistics and production elements.
Key Responsibilities
- Plan events that meet our criteria for audience reach, targeting an editorial focus area and appealing to a large audience of warm, non‑paying readers. Work closely with Editorial on aligning event propositions with current priorities, identifying suitable speakers, and formulating the event content.
- Own the full marketing lifecycle for each event: creating a marketing and amplification plan, promoting pre‑event to generate ticket sales, managing venue branding, promoting during the event to maximise livestream audience (where relevant) and amplifying post‑event content.
- Own the ticketing process for each event: setting up an event article page on The Telegraph’s website, using SquadUP to create tickets, monitoring ticket sales and managing all ticketing communications with attendees.
- Work with our in‑house creative team from briefing through to asset delivery to ensure high‑quality, distinctive event assets that are consistent across channels and platforms.
- Collaborate with the Insight and Analytics team to measure event impact according to our KPIs.
- Where applicable, use paid marketing budget to drive incremental reach and engagement, working with our media agency and creative team to select the most effective platforms, formats and audience targeting to maximise performance.
- Support more junior colleagues in the event team with stakeholder conversations, project management and logistics.
Requirements
- Strategic thinker who ensures all marketing and amplification activity ladders up to the overarching ambition for events and understands the trade‑offs at play.
- Decisive and logical in decision‑making.
- Strong collaborator with the ability to build relationships within The Telegraph (particularly Editorial), positively influence and gain buy‑in from people, and flex communication style to the different ways teams operate.
- Effective at managing upwards, a strong presenter who provides senior stakeholders with an appropriate level of detail, and capable of stepping in for the General Manager for events when needed.
- Solid creative judgement and eye for detail to make marketing/branding assets as compelling as possible.
- Organised, effective at planning and adjusting plans as needed, able to juggle and prioritise multiple projects at once.
- Effective at managing downwards (whether officially or through a matrixed structure), understanding the team’s capacity, offering the right level of support so team members can grow, and providing constructive feedback.
Benefits
The Telegraph Media Group offers a fast‑paced, demanding, and interesting work environment. We provide a range of benefits designed to support your lifestyle and help you achieve a healthy work‑life balance, including dynamic working opportunities, medical cover, parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), life assurance and season ticket loans, as well as various flexible benefits.
Training and development: With support from your manager and colleagues, you’ll have access to a variety of training and development opportunities through The Academy, covering a range of personal and professional skills.
Our commitment to inclusion: We foster a diverse and inclusive workplace and are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion and/or belief. We are proud to be a Level 3 Disability Confident Leader as part of the government’s Disability Confident Scheme. If you are disabled or have a long‑term health condition and would like support in applying for any of our roles or require reasonable adjustments in the recruitment process, please let us know.
To learn more about our purpose, beliefs and people values, visit our website.
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