Sales Development Manager

Purpose

Lead, manage, and develop the sales team within a high-volume inbound sales environment to maximise revenue, conversion, and overall commercial performance. The role is responsible for driving daily execution, embedding high standards of sales behaviour, and building a high-performance, engaged sales culture focused on accountability, coaching, and continuous improvement to consistently deliver strong results.

Role Details

Location: Poole Site, BH12

Salary: £40,000 basic + £10,000 annual performance bonus

Working Hours: 37.5 per week – Monday – Friday

Reporting Line: Sales & Marketing Director

Key Responsibilities

• Own daily sales performance across phone, email, and marketplace channels, ensuring targets are met and exceeded
• Manage, coach, and develop Sales Advisors to improve conversion, average order value, and warranty attachment
• Set clear expectations on sales behaviours, call quality, and commercial discipline, reinforcing standards consistently
• Monitor and act on individual and team performance metrics including revenue, conversion, discounting, brokering, and warranties
• Drive consistency in sales approach, scripting, and customer handling standards across the team
• Work closely with Sales Operations to ensure processes, tools, and workflows support revenue generation
• Identify performance gaps and implement targeted coaching, training, or corrective action to improve outcomes
• Conduct regular 1:1s, coaching sessions, and performance reviews to support development and accountability
• Produce accurate sales forecasting and pipeline reporting, highlighting risks and opportunities proactively
• Recognise and reward high performance, helping to build an engaged and motivated sales culture
• Collaborate with wider commercial, marketing, and operational teams to improve customer experience and commercial outcomes
• Support recruitment, onboarding, and retention of high-performing sales talent

Experience & Essential Qualities

• Proven experience leading and managing a sales team in a high-volume, performance-driven environment
• Strong commercial sales background, with a deep understanding of conversion, AOV, margin, and sales behaviours
• Demonstrable experience coaching and developing individuals to improve performance and consistency
• Highly data-driven, comfortable using performance metrics to identify issues and drive action
• Strong leadership presence, able to set standards, hold accountability, and motivate teams
• Experience managing performance through KPIs, structured coaching, and clear development plans
• Strong organisational and prioritisation skills, with the ability to manage competing commercial demands
• Confident using CRM systems and sales reporting tools to drive decision-making and accountability
• Ability to lead by example and positively influence team culture and behaviours
• Commercially astute with a strong understanding of balancing revenue growth and margin protection
• Excellent communication skills, particularly in delivering feedback, coaching, and performance conversations
• Ability to balance short-term performance delivery with long-term team development
• Resilient and adaptable, able to operate in a fast-paced and evolving environment
• Proactive mindset with a strong focus on continuous improvement and performance optimisation

Benefits

• Staff discounts on vehicle parts and discounted fuel
• Health Cash Plan after probation
• Critical Illness Cover and Death in Service
• Family Day & Community Volunteer Day
• Extra holiday after 3 years’ service
• Increased pension contributions after 5 years

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