Performance Marketing Manager

Working for a large complex organisation undertaking a significant period of change. We are seeking a Performance Marketing Manager to own the demand generation campaign strategy and performance marketing execution for the company, designing and delivering integrated, high-impact campaigns that drive measurable pipeline contribution across both core and new business acceleration priorities.

This role blends marketing craft and commercial performance: developing campaign thinking, audience targeting, messaging strategy and creative performance frameworks, then executing, optimising and improving results through insight-led iteration.

Key Roles and Responsibilities

Scope

• Own the demand generation and performance campaign strategy aligned to pipeline priorities for:
  • core propositions
  • new product launches
• Translate commercial priorities into integrated performance-led campaigns:
  • audience segmentation and target groups
  • messaging hierarchy and proof points
  • channel mix and campaign architecture
  • offer strategy and conversion pathways
• Own marketing performance standards including:
  • conversion measurement
  • lead quality indicators
  • contribution to pipeline reporting
• Define campaign creative requirements for performance success:
  • testing hypotheses
  • variant strategy (copy, layout, format, call to action)
• Partner with Sales leadership to align:
  • priority account/segment targeting
  • lead quality expectations and feedback loops
  • follow-up standards and SLA assumptions

Delivery

• Design and deliver integrated campaigns that can compete externally and create standout market impact (“award-worthy” creative effectiveness), including:
  • campaign proposition and narrative arc (in collaboration with Brand Marketing Manager)
  • campaign creative strategy and directional briefs (with Studio)
  • channel activation plan (organic + paid + partner)
  • measurement and optimisation plan
• Lead end-to-end performance campaign management:
  • campaign launch readiness
  • execution control and delivery cadence
  • optimisation cycle and performance trading decisions
• Run a disciplined test-and-learn engine:
  • campaign hypotheses and experiment design
  • creative and message variant testing
  • audience/segment performance comparison
  • weekly improvements based on results
• Collaborate closely with:
  • Content Marketing & Social Lead for copy strategy, content packs and channel storytelling
  • Brand & Creative Studio for creative execution and design system variants
  • Digital Growth Lead for landing page build priorities, SEO/SEM coordination and conversion path optimisation
  • Martech Platforms Product Manager for tracking, lead routing, automation journeys and CRM hygiene
• Produce performance reporting and insight:
  • weekly performance dashboard readouts
  • campaign post-mortems (insight, learnings, improvement recommendations)
  • quarterly performance narrative (what drove impact and why)

Expertise

• campaign architecture and design
• channel orchestration and activation planning
• audience and buying-group insight application
• creative effectiveness understanding
• Strong capability in performance optimisation:
  • creative testing frameworks
  • lead quality and funnel dynamics
• Commercial mindset and ability to create campaigns that deliver both:
  • brand cut-through (standout messaging, creative angles)
  • growth outcomes (lead generation and pipeline contribution)
• Excellent briefing capability knows how to direct copy and creative toward measurable outcomes without diluting brand.

Person Specification (Knowledge, Skills and Experience)

Knowledge

• B2B demand generation and integrated campaign strategy
• Audience segmentation and buying group targeting
• Campaign measurement and optimisation methods
• Creative effectiveness concepts (what drives response)
• Funnel performance and lead quality principles

Skills

• Campaign concepting and strategic planning
• Strong marketing judgement: messaging, offers, channel mix
• Ability to brief and direct high-performing creative development
• Performance analysis and optimisation discipline
• Stakeholder management with Sales, Product and Customer Office peers

Experience

• Proven performance marketing / demand generation experience with end-to-end campaign ownership
• Track record of delivering standout campaigns with measurable outcomes
• Experience working in partnership with brand creative teams and copywriters
• Demonstrated success optimising campaigns through test-and-learn

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