Sales Development Representative

Company: 100% IT Recruitment Ltd
Apply for the Sales Development Representative
Location: Basingstoke
Job Description:

Sales Development Representative (SDR) Basingstoke

£40,000 + Commission

Basingstoke – Hybrid | Full-Time | Excellent Progression

Are you a driven, energetic, and commercially sharp Sales Development Representative looking to build your career? We are recruiting on behalf of a fast-growing technology organisation seeking a talented SDR to generate high-quality pipeline across three major growth areas:

1. Mid-Market Private Sector & System Integration 2. Education IT & Esports for Education 3. Business Continuity & Resilience Services

This is a pure pipeline generation roleno quoting, no closing. Your mission is simple: identify, qualify, and book high-quality meetings for the sales team.

What Youll Be Doing

Pipeline Creation

  • Generate new business opportunities through outbound calling, LinkedIn outreach, email sequences, and campaign follow-up
  • Build targeted prospect lists across private sector and education markets
  • Identify key decision-makers and initiate meaningful conversations

Qualification

  • Uncover need, commercial fit, and stakeholder engagement
  • Validate timing and organisational suitability
  • Book qualified meetings for Account Managers
  • Maintain accurate CRM records (Dynamics)

Campaign Collaboration

  • Work with Marketing and Sales Leadership to:
    • Develop outreach campaigns
    • Leverage automation and AI-driven tools
    • Create sector-specific messaging
    • Analyse engagement data to refine approach

What Success Looks Like

  • A consistent flow of qualified, attended meetings
  • High acceptance rate from the sales team
  • Pipeline generated across all three strategic pillars
  • Strong CRM discipline and structured follow-up

Tools & Support Provided

  • Dynamics CRM
  • LinkedIn Sales Navigator
  • AI-driven prospecting tools
  • Marketing automation support
  • Structured onboarding & sales training
  • Clear progression into Sales or Account Management

About You

Sales & Lead Generation

  • Experience in B2B outbound sales, lead generation, telemarketing, recruitment, or appointment setting
  • Confident making high outbound call volumes
  • Proven ability to generate meetings and qualify opportunities
  • Strong objection handling and resilience

Communication & Commercial Skills

  • Excellent verbal and written communication
  • Strong questioning and listening skills
  • Ability to identify commercially relevant opportunities
  • Professional when engaging senior stakeholders

Industry & Technical Awareness

  • Understanding of IT solutions or managed services (desirable, not essential)
  • Willingness to learn: Managed Services, Education IT, Business Continuity

Organisation & Systems

  • Strong time management and prioritisation
  • Disciplined CRM usage
  • Competent with Microsoft 365
  • Comfortable using LinkedIn and sales automation tools

This is a really great opportunity to further your Sales Career and join a leading IT company, so if you have strong Business Development / Cold Calling skills and a winning attitude, please send your CV to me today.

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Posted: June 20th, 2026