Sales Development Representative

At Slick, a DaySmart company, we’ve built a smart booking platform and digital business partner for salons and barbers that is revolutionising how industry professionals interact with technology to improve their workflow and enhance their customers’ experience.

Today, 65% of salons still use pen & paper to run their business and only 10% of bookings are made online. Compare that to how you book taxis, hotels & restaurants! The beauty sector has yet to be transformed by technology and it is our mission to change that.

Salary

• The salary range for this role is a base of £30-35K base with a variable pay worth an additional £15K. Pay is based on several factors including but not limited to education, work experience, certifications, internal equity, etc.

How You Will Work

• This is a UK-London based hybrid position with an expectation of in-person collaboration at our Central London shared workspace.
• During your first 6 months, we ask that you join us onsite 2 days a week — this is an important part of how we set our new team members up for success, ensuring you get the training, connection, and support needed to hit the ground running.
• Following the initial training period, we transition to a hybrid model (preferably 2 days a week) with a monthly onsite visit, plus quarterly team gatherings throughout the year.
• Our Central London space is a great one — bring your dog, enjoy free breakfast and coffee daily, and join us for Pizza and drinks every Thursday.

Responsibilities

• Cold calling: whilst we generate inbound leads via multiple channels, you will be the primary source of outbound lead generation to support the sales team.
• Demo booking: on successful completion of a discovery call, you will then book a demo / meeting into the diary of the relevant Area Manager.
• Follow up: on occasion where a demo is cancelled, you will re-engage with that lead to re-book the meeting for the Area Manager.
• Sales Process: you will help deliver the Slick sales process working in collaboration with the Sales team. Accuracy and attention to detail are critical here.
• Sales Feedback: as an integral part of the sales team, your feedback on scripts and tactics will be vital. We want you to experiment with differing approaches and tactics to see what works and brief the sales team accordingly.
• Product feedback: you are the eyes and ears of the company. What do salons say? What are their objections and questions? What are their blockers? The more we learn from you the more we can optimise our product and approach to ensure we are successful. You are our eyes and ears!

How We Measure Success

Lead Measures

• Number of outbound calls made / talk time
• Number of discovery calls

Lag Measures

• Number of demos booked per month
• Number of demos sat per month

Quality of Admin

• Quality of data in CRM

Requirements

• Willingness and ability to learn quickly: This trumps experience in our eyes! If you’re proactive, smart and willing to learn then you’re off to a great start!
• Sales experience: You have experience generating leads / selling over the phone or can demonstrate a passion and skill set for this area.
• Sales cold calling: You are comfortable breaking the ice with new customers from a standing start.
• Experience in a customer-facing environment: Experience dealing with questions and objections is preferable.

Skills

• People orientated: Changing mindsets requires an articulate person who can think on their feet to handle objections and open up opportunities. It’s a people industry and salons love to chat!
• Naturally inquisitive: You are comfortable with making that first call (cold calling).
• Resilience: Can you deal with customers saying “No, not for me”? Will being told that “Now’s not the right time” frustrate you? Or do you have the resilience to pursue leads and win them over. Transforming an industry doesn’t happen easily but when it does it’s immensely rewarding.
• Self‑motivated: We are on a journey to create something big and we want people to contribute ideas, to go the extra mile for a customer, to see something broken and want to fix it.
• Passionate: People buy from people. For every sale you lose because you were too passionate, you lose 100 more because you weren’t passionate enough!
• Computer literacy: Common programmes such as Google docs / Google sheets/; screen sharing platforms such as Zoom.

What We Offer

• Competitive salary and benefits.
• Open PTO and a generous paid holiday schedule.
• The opportunity to shape a company, product and strategy and become part of an awesome team who will always have your back!
• Career growth and mobility – ensuring you are always learning and growing.

Remote Work Expectations

• Many DaySmart employees primarily work from home, and our teams are structured to operate efficiently in a distributed environment.
• We maintain a highly collaborative culture and expect all employees to actively participate in meetings, discussions, and team interactions. This includes joining scheduled video calls with cameras on, contributing to conversations, and being fully present.
• At DaySmart, working remotely comes with the responsibility to show up, engage, and collaborate with intention.

DaySmart is committed to creating a diverse employee environment and is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, disability, age, or veteran status.

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