About the Role
We are looking for a talented and driven marketing professional to join our Global Marketing team. Reporting to the Head of Global Marketing, this role takes ownership of marketing activity across our international regions (EMEA & APAC), delivering commercially focused campaigns that support both regional growth and global brand strategy.
You will take the lead on our brand marketing across these regions, helping to grow and strengthen the Paladone & WeCool marketing function while increasing its overall impact, consistency and capability.
Working closely with Sales, eCommerce, licensors and agency partners, you will drive end‑to‑end campaign delivery to ensure activity is aligned to business objectives and delivers measurable results. This role will also line manage the Marketing Co‑Ordinator, giving you the opportunity to coach, develop and build a high‑performing team as the function continues to scale.
Responsibilities
- Marketing Delivery & Strategy
- Lead and execute marketing activity across international markets, optimising performance across all channels
- Partner with Sales and eCommerce teams to support revenue growth and strengthen commercial propositions
- Contribute to regional marketing strategy aligned with global direction
Social Media & Influencer Marketing
- Own social and influencer activity across international markets
- Manage agencies and optimise campaign performance
- Drive engagement, growth and brand advocacy
Email, PR & Campaigns
- Manage targeted B2B and B2C email campaigns
- Oversee PR activity and agency relationships
- Coordinate international campaigns, promotions and launches
- Support ownership of website strategy and performance
- Drive improvements across SEO, PPC and analytics
- Collaborate on digital assets for campaigns
Analysis & Reporting
- Own marketing performance reporting for international markets
- Analyse ROI and campaign effectiveness
- Manage marketing calendars and planning
Leadership & Line Management
- Lead, coach and develop the Marketing Co‑Ordinator
- Manage performance, objectives and engagement
- Support recruitment and onboarding as required
What you need:
- Proven experience in international marketing across B2B and B2C, ideally within FMCG or consumer goods
- Strong knowledge of multi‑channel marketing, including social, influencer, email, PR and digital
- Experience owning end‑to‑end campaign delivery, from planning to performance analysis
- A commercial mindset, with the ability to drive ROI and support business growth
- Confident stakeholder management, working closely with Sales, eCommerce and external partners
- Experience managing agencies and suppliers to deliver high‑quality outcomes
- Strong analytical, organisational and project management skills in a fast‑paced environment
- Experience leading or mentoring others, with the ability to develop team members
- Proactive and hands‑on, with the confidence to take ownership and drive results
- Strong communication and influencing skills across global teams
- Proficiency with marketing tools, analytics platforms and Microsoft Office
Compensation package
We’re committed to supporting your life both inside and outside of work. You’ll enjoy flexible hours, hybrid working, 25 days’ holiday (plus bank holidays), additional wellbeing days, a Christmas closure and even a shorter day on your birthday. Our culture is friendly and community‑focused, with a Social Committee, fully funded events, team socials and activities that bring people together.
Your health and wellbeing matter to us, so we provide paid medical appointment time, free eye tests and flu vaccinations, wellbeing resources, Mental Health First Aiders and Cycle to Work options and an NHS Top‑Up plan.
We also support your financial wellbeing through a 35% staff discount on Paladone & WeCool products, retail savings, tech and furniture schemes, discounted legal services, access to financial advisers.
We recognise and reward your contribution with annual pay reviews, bonuses, long service awards, peer recognition and a refer‑a‑friend scheme. With tailored development plans, funded training, professional qualifications, ILM leadership programmes and access to Litmos and LinkedIn Learning, you’ll have everything you need to grow your career with an award‑winning employer.
Next Steps
If you are ready to join the Paladone team then click apply and submit your Resume, Covering letter. We aim to respond to all applicants within 10 working days.
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