Overview
Customer Development Executive – McCurrach onbehalf of The Magnum Ice Cream Company
Location – Cornwall, Turo & Surrounding areas (Ideal postcode TR1)
Permanent, Full time – 40 hours per week
Salary £29,000 basic, 10% Bonus, Lunch allowance & other benefits
We are the world’s largest ice cream business with iconic brands such as Walls, Cornetto, and Ben & Jerry’s.
As a Customer Development Executive (CDE), you will be responsible for promoting the total Walls portfolio to a range of independent customers and also responsible for identifying, winning new, high-potential accounts.
Working to a dynamic, data-led call plan, you will shape and execute your territory strategy with the support of your Regional Manager. Your focus will be on driving growth through increased distribution, availability, visibility, compliance, and execution of our iconic ice cream brands.
What you’ll do
Partner with customers by building strong, long‑lasting relationships, understanding their business needs and local consumers, and delivering tailored solutions.
Drive outstanding in‑store execution, ensuring optimal availability, compliance, and visibility through practical activation and influence over wholesaler transfer orders.
Create and deliver a winning territory business plan, taking a business development approach to grow distribution, sales, and market share.
Use data and insights to track performance, deliver against KPIs, and embed best practice across your territory and wider team.
- Manage CAPEX assets such as Freezers on Loan and premium POS, ensuring outlets meet contractual terms and conditions.
Support the execution of Joint Business Plans (JBPs) within QSR chains at a store level.
Maintain strong administrative standards, ensuring all systems, reporting, and compliance tasks are completed accurately and on time.
About you
You’re a fun, driven, and target‑orientated team player who loves bringing brands to life and making things happen in-store.
- You’re commercially focused, resilient, and tenacious, with a strong desire to win and grow your territory.
You have excellent communication and people skills, with the confidence to influence a wide range of stakeholders.
You may have previous experience in FMCG, Direct Sales, Convenience, or Field Sales, with a proven ability to develop accounts or territories. Not essential but desirable.
You’re organised and disciplined, with strong administration, planning, and negotiation skills.
You’re IT‑literate, comfortable using MS Office and CRM or other sales systems, and keen to use data to drive decisions.
You’re self‑motivated, adaptable, and able to work both independently and as part of a high‑performing team.
Full valid driving licence, eligibility to work in the UK and live within commute from the location of the role all essential.
What we offer
- A starting salary of £29,000, smash your targets and earn up to 10% annual bonus!
- Tax Free Lunch Allowance
- A company vehicle & fuel card.
- Flexible (SMART) working
- Continuous coaching, learning & development
- Employee Assistance Programme
- 23 days paid holiday + public holidays
- Annual leave purchase scheme
Please note this role requires a full UK driving licence (with no more than 6 pts or previous bans), all offers will be subject to successful completion of a DVLA licence check.
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