Location
London, UK (Hybrid – 3 days per week in the office)
Compensation
LONDON: £105,000 base salary + bonus + equity
- 10% annual bonus
- Equity participation scheme
About the Company
Our client is a leading international B2B SaaS business helping organisations manage and optimise large frontline and shift‑based workforces. Operating across multiple markets and backed by a globally recognised technology group, the company serves thousands of customers and continues to invest heavily in product innovation and growth.
The business combines the pace and ambition of a scale‑up with the stability and resources of a larger technology organisation.
The Opportunity
We’re seeking a Director of Product Marketing to lead and evolve the product marketing function during an exciting phase of growth.
This is not a traditional corporate leadership role where success is measured by team size. Instead, we’re looking for a highly commercial, hands‑on leader who enjoys staying close to the work.
This is a true player‑coach position, with approximately 75 % of your time focused on execution and 25 % dedicated to leadership and team development.
You’ll work at the intersection of Product, Sales and Marketing, ensuring the business has a compelling market narrative, effective go‑to‑market strategies, and world‑class sales enablement.
Key Responsibilities
- Own and drive GTM strategy for new products, features, and strategic initiatives.
- Develop clear positioning, messaging, and value propositions.
- Identify market opportunities, customer needs, and competitive advantages.
- Partner closely with Product teams to translate innovation into commercial outcomes.
- Build and optimise sales playbooks, battlecards, and enablement programmes.
- Create compelling commercial narratives that help sales teams win.
- Deliver sales training and support objection‑handling strategies.
- Drive measurable impact on adoption, pipeline performance, and win rates.
- Lead customer, competitor, and market research initiatives.
- Own persona development, positioning frameworks, and messaging strategy.
- Conduct win/loss analysis and competitive intelligence activities.
- Support lifecycle marketing initiatives that drive customer engagement and growth.
- Lead and develop a small, high‑potential product marketing team, with proven previous experience managing a team.
- Coach and mentor direct reports while maintaining a strong individual contribution.Foster a collaborative and commercially focused culture.
You’ll Bring
- Strong B2B SaaS product marketing experience.
- Significant experience owning go‑to‑market strategy and execution.
- Experience managing and developing at least one direct report.
- A track record of launching products and driving commercial impact.
- Experience creating messaging, positioning, sales playbooks, and battlecards.
- Lifecycle marketing experience.
- Excellent communication and presentation skills.
- The ability to articulate complex products in a clear, compelling, and commercially relevant way.
- A collaborative working style and strong stakeholder management skills.
Sector Experience
Experience in any of the following sectors would be beneficial:
- HR Technology
- Workforce Management
- Payroll Technology
- Vertical SaaS
- SMB SaaS
- Mid‑Market SaaS
However, proven product marketing, go‑to‑market, and sales enablement expertise are significantly more important than sector experience.
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