Senior Digital Marketing & Operations Manager EMEA

Senior Digital Marketing & Operations Manager EMEA

Location: Wokingham, Berkshire, United Kingdom (also multiple EMEA offices).

Purpose

The Senior Digital Marketing & Operations Manager EMEA for MENTOR owns the execution of a coordinated omnichannel marketing approach across priority markets. The role ensures strong alignment between global strategy and local activation, translating priorities into clear, actionable plans and accelerating execution.

Responsibilities

• Define and lead EMEA digital strategy and omnichannel engagement based on aligned global digital strategy.
• Integrate digital capabilities into brand and portfolio ensuring effective execution.
• Establish KPIs and analytics frameworks for digital initiatives.
• Drive adoption of emerging technologies and personalization.
• Translate EMEA and global priorities into clear execution plans.
• Ensure fast and effective localization through Product Managers in each geography.
• Ensure content is consistent, compliant, and easy to adapt locally.
• Coordinate efficient use of central content with local customization.
• Design and implement integrated marketing plans across CRM, digital, field, and media channels.
• Define and activate customer journeys (healthcare professionals and patients).
• Lead / work with a team of Product Managers aligned to priority markets.
• Coordinate agencies and ensure efficient use of budgets.

Qualifications & Requirements

• Bachelor’s degree required (business, marketing, or related field).
• Master’s degree or MBA or equivalent experience preferred.
• 7 years of validated experience in marketing, digital marketing, or commercial roles in healthcare, aesthetics, or regulated industries preferred.
• Strong experience in multichannel / omnichannel marketing execution.
• Confirmed ability to lead regional or multi-country projects.
• Strong project management and planning skills.
• Experience with performance tracking, analytics, and critical metric frameworks.
• Ability to translate strategy into clear, actionable execution plans.
• Strong communication and partner alignment skills.
• Tight-knit collaboration attitude and ability to work across functions and geographies.
• Ability to balance standardization and local flexibility.
• Willingness to travel across EMEA as needed.

Preferred Skills

• Analytics Dashboards
• Brand Positioning Strategy
• Consulting
• Content Management
• Content Marketing
• Cultural Communications
• Customer Analytics
• Customer Journey Mapping
• Digital Channels
• Digital Marketing
• Digital Trends
• Organizing
• Report Writing
• Strategic Thinking
• Technical Credibility
• Technologically Savvy

#J-18808-Ljbffr…