Area Sales Manager UK

## Area Sales Manager UKApplylocations: United Kingdom – Dunstabletime type: Full timeposted on: Posted Todayjob requisition id: REQ51528**Summary of the Role**We are looking for an **Area Sales Manager** to strengthen our technical sales capability across the UK. In this role, you will manage a defined territory, engage with customers across a variety of industries, and deliver solution-based sales with a strong hands-on technical approach. You will play a key part in building customer relationships, supporting complex applications, and driving revenue growth.This is a field-based, customer-facing role suited to someone with both commercial drive and technical curiosity.**Role and Responsibilities*** Develop and maintain a detailed territory plan, reviewing progress regularly with the Regional Manager* Identify and engage prospective customers, building strong relationships to generate new business and repeat opportunities* Assess customer needs and recommend appropriate products and system solutions, including handling complex application enquiries* Work closely with customers to define project scope, complete application questionnaires, and coordinate approval with Technical teams* Prepare system proposals in collaboration with the Regional Systems and Application Manager and record opportunities in the CRM system* Lead solution-based sales processes from initial customer engagement through to project delivery and follow-up* Negotiate pricing and delivery terms within defined authority levels and close sales agreements to meet revenue targets* Maintain customer relationships throughout project lifecycles to ensure delivery is on time, within budget, and meets specifications* Provide regular pipeline updates, sales forecasts, and activity reports, ensuring accurate data within CRM systems* Participate in trade shows and support marketing activities within the territory* Collaborate with internal stakeholders, including technical, finance, and accounts receivable teams, to ensure smooth order execution**Skills and Qualifications*** Diploma or degree in Engineering (Mechanical / Polymer or similar), or equivalent practical experience* Strong technical aptitude and an engineering mindset* Hands-on approach; comfortable working with and demonstrating technical equipment* Customer-facing experience with confidence in presenting solutions to clients* Willingness to travel in a field-based role* Experience in B2B sales, preferably within capital equipment or technical sales* Strong communication and negotiation skills* Fluent English language skills**Preferred Skills*** Experience in manufacturing or process-driven environments (e.g., medical devices, automotive, electronics, aerospace)* Exposure to adhesives, fluid dynamics, or dispensing technologies* Experience using CRM systems and business tools such as SAP, Power BI, or Microsoft Office* Additional European language skills**Travel**This role requires approximately **50–60% travel** across the UK.**Benefits**We offer a flexible work schedule, a comprehensive benefits package, and opportunities for growth and development. Our benefits do further include:* Company car included* Hybrid working model (field-based with home/office flexibility)* Opportunity to work across a diverse range of industries and applications#LI-CK1#J-18808-Ljbffr…