SEO Account Manager

We are seeking an experienced and results-driven SEO Account Manager to lead the delivery of high-impact organic search strategies across a portfolio of B2B and B2C clients.

This role is responsible for managing client relationships, driving performance against KPIs, and coordinating with cross-channel teams to deliver measurable growth in visibility, traffic, and revenue.

The ideal candidate combines strong technical SEO expertise with commercial awareness and excellent client management skills.

Key Responsibilities

• Act as the primary point of contact for assigned client accounts
• Develop and implement data-led SEO strategies aligned with client objectives
• Lead regular reporting calls, quarterly reviews and performance reviews
• Translate complex SEO concepts into clear, actionable insights for stakeholders
• Identify opportunities for account growth (upselling/cross-selling)

SEO Delivery

• Oversee and execute core SEO activities, including:
• Technical SEO audits and recommendations
• Keyword research and search intent mapping
• On-page optimisation (metadata, internal linking, content structure)
• Off-page strategies including digital PR and link building
• Monitor and improve site performance using tools such as Google Search Console, GA4, Screaming Frog, Ahrefs or SEMrush
• Ensure best practice implementation across all deliverables

Performance & Reporting

• Track, analyse, and report on key SEO metrics including rankings, organic traffic, conversions, and ROI
• Build clear, concise reports tailored to client goals
• Continuously optimise strategies based on performance data and industry trends
• Work closely with PR and social media teams to deliver integrated campaigns
• Provide clear briefs and guidance to internal specialists
• Support new business pitches with SEO insight and proposals

Skills & Experience

• 3+ years’ experience in SEO, ideally within an agency environment
• Proven track record of delivering organic growth for multiple clients
• Strong technical SEO knowledge (indexation, crawlability, Core Web Vitals, etc.)
• Experience with leading SEO tools (e.g. Ahrefs, SEMrush, Screaming Frog)
• Proficiency in Google Analytics (GA4) and Google Search Console
• Excellent communication and presentation skills
• Ability to manage multiple accounts and priorities effectively
• Experience working with B2B clients on lead generation
• Proven experience developing SEO roadmaps and executing activities
• Experience working with WordPress sites
• Experience contributing to or leading digital PR/link‑building campaigns
• Knowledge of CRO and UX best practices
• Experience with CMS platforms (e.g. Shopify and Magento)
• An understanding of LLMs and an interest in how they impact SEO
• Experience working with clients in one or more of the following sectors: logistics, professional services, property, education and healthcare

Key Attributes

• Commercially minded with a focus on delivering ROI
• Highly organised and detail‑oriented
• Proactive and solution‑focused
• Confident in client‑facing situations
• Strong analytical and problem‑solving skills

KPIs / Success Measures

• Organic traffic and revenue growth
• Keyword visibility and ranking improvements
• Client retention and satisfaction
• Delivery against agreed timelines and objectives
• Contribution to account growth and new business

Salary & Benefits

• Hybrid/flexible working options
• 24 days holiday + bank holidays
• Training and development opportunities
• Company pension scheme

To apply for the role of SEO account manager, please send your CV to careers@rcomms.co.uk

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