Marketing Lead UK

Tracksuit helps brands prove that brand building is worth it. We give marketing teams the data they need to make smarter decisions, earn internal credibility, and grow more sustainable businesses.

We’re scaling fast across the US, UK, New Zealand, and Australia backed by world‑class investors. We can track brands across markets to help our brand believers prove the power of brand wherever they are. Our team of Trackstars is collaborative, ambitious, and building something that genuinely matters. We live by “high care, high performance” and strive to be the best while looking after each other.

Role Overview

As our Marketing Lead, UK, you’ll build the Tracksuit brand, generate pipeline, and help us win the category in the United Kingdom. Leveraging global resources across Brand, Growth, Product Marketing, Content and Creative, this is fundamentally an execution role. We need a prolific individual contributor who is energized by getting hands‑on, identifying opportunities, adapting global programmes, running local campaigns end‑to‑end, building partner and community relationships, and creating pipeline. As the model and the market scale, you’ll have the scope and runway to build a UK function around you.

Success Factors

• Marketing drives real pipeline and revenue growth in partnership with UK Sales.
• You understand the market deeply and continuously surface new opportunities to accelerate, with a particular focus on mid‑market.
• Tracksuit becomes a credible, differentiated brand. You build awareness and carve out a distinct position against established players, and UK marketers, agencies, and partners increasingly understand what makes Tracksuit different and better.
• You’re building a network and showing up in the market. You cultivate relationships across customers, partners, agencies, and marketing communities, and are a regular, trusted presence at events, roundtables, and industry conversations.
• Strong alignment between global strategy and local opportunity. You take global frameworks and campaigns and make them land in the UK, while feeding market insight back to the global teams.
• The foundations for a scalable UK function are in place. You’ve created systems, playbooks, and operating rhythms to scale, building the case and groundwork for a UK marketing team as the market grows.

Key Responsibilities

• Act as the marketing lead for the United Kingdom, accountable for pipeline generation, brand growth, and market impact in partnership with UK Sales and the CMO.
• Develop and evolve the regional marketing approach for the UK, grounded in global strategy.
• Identify growth opportunities, competitive dynamics, and emerging customer needs in the UK, focusing on the mid‑market.
• Represent the voice of the UK market back to the global team.
• Build a differentiated Tracksuit brand in the UK: increase awareness, credibility, and preference among UK marketers, agencies, and brand leaders; carve out a distinct position; represent Tracksuit externally through events, customer engagement, partnerships, media relationships, and industry communities; build relationships with influential marketers and agencies.
• Run marketing end‑to‑end: localise global campaigns, create local content, coordinate across paid, owned, earned, events, partnerships, and sales activation channels, and drive continuous learning through experimentation, measurement, and optimisation.
• Drive partner and community marketing: build and run partner marketing in the UK, develop the UK community footprint, and measure the commercial contribution of partner and community activity.
• Partner closely with UK revenue teams: work alongside UK Sales, Partnerships, and Customer Success to drive commercial outcomes, align marketing priorities with pipeline goals, create strong feedback loops, and support major customer moments and strategic growth initiatives.
• Build the UK function over time: start as the marketing engine, establish structure and operating rhythms that enable scaling, build a business case for additional resources, hire, develop, and lead team members, and create repeatable playbooks that can be shared across regions.

Personal Attributes

• Prolific doer, energized by hands‑on work and driving initiatives.
• Strategic and hands‑on, capable of leading from the front and setting direction.
• Commercially minded, understanding how marketing drives business growth in terms of pipeline, revenue, and market share.
• A connector, building relationships naturally with customers, partners, agencies, media, and industry communities.
• Comfortable with ambiguity, creating clarity in fast‑growing environments.
• Transparent and caring, with low ego, high trust, welcoming contributions and engaging in tough conversations.

What We’re Looking For

• 8–10+ years of marketing experience, ideally with a mix of B2B and B2C.
• Proficient individual contributor who can run campaigns end‑to‑end and is excited to build a team over time.
• Proven track record owning meaningful marketing outcomes: brand growth, demand generation, pipeline creation, or campaign performance.
• Strong commercial acumen and experience partnering closely with Sales.
• Experience taking marketing strategy and translating it into hands‑on execution, including adapting global programmes for a local market and building new campaigns from scratch.
• Capable of representing the company externally through events, partnerships, customer engagement, media, or industry relationships.
• Comfortable operating in ambiguity and creating momentum in a fast‑growing environment, often as a team of one.
• Builder mindset, resourceful with agencies, contractors, and central support before own headcount.
• Strong communication, storytelling, and stakeholder management skills.
• Data‑driven decision maker, using customer insight and market intelligence to inform the approach.

Nice to Have

• Background in B2B SaaS marketing, particularly in marketing tech or the insights/analytics space.
• Understanding of brand tracking, market research, or marketing measurement.
• Experience running partner or community marketing programmes.
• Existing network within the UK marketing, agency, or brand ecosystem.
• Experience speaking publicly, building communities, or developing thought leadership.
• Familiarity with ABM, marketing attribution, and performance measurement.
• Experience working in global or distributed marketing organisations.

Benefits

• ESOP for everyone: share in our success from day one.
• Learning & Development budget for your growth.
• Official Tracksuit merchandising.
• High care, high performance culture with real support and acknowledgement of ambitions.
• Genuine impact: own an entire market at a company that’s changing how the world thinks about brand.

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