About HSBC
HSBC is one of the largest banking and financial services organisations in the world, operating in more than 50 countries and territories. We aim to enable businesses to thrive and economies to prosper, ultimately helping people fulfil their hopes and realise their ambitions.
Role Overview
Social Media and Content Brand Campaigns Manager
Key Responsibilities
- Lead and manage the full delivery of social and content marketing campaigns from briefing to delivery across multiple social media platforms and other content channels.
- Provide input on the strategic direction of content creation and delivery, from briefing to launch through to tracking and measurement.
- Drive new ideas and concepts to gain stakeholder buy‑in and seek opportunities to build internal relationships for brand social content distribution on UK‑owned channels.
- Manage the marketing budget efficiently for campaigns, ensuring delivery within deadlines and returning maximum investment.
- Manage the creative strategy and execution of content briefs, asks, and campaigns.
- Incorporate marketing insights and effectiveness learnings from post‑campaign reviews into briefs and activity development.
- Gain compliance, legal, and brand sign‑off for all marketing activity.
Qualifications
- Strong knowledge of social media channels with proven hands‑on experience of running marketing campaigns across the leading platforms, including TikTok, Meta, and Instagram.
- A strategic mindset ensuring all campaigns are aligned to business, brand, and content strategy.
- Highly creative and innovative, able to develop relevant and contextual messaging to increase campaign effectiveness.
- Excellent organisational skills and the ability to lead multiple, concurrent projects and resources in a fast‑paced environment.
- Deep understanding of content marketing principles across multiple platforms.
- Exceptional communication and relationship building skills.
Benefits
Competitive pay and benefits package, including private healthcare for all UK‑based employees, enhanced maternity and adoption pay and support, and a contributory pension scheme with a generous employer contribution.
Equality, Diversity and Inclusion
HSBC is dedicated to creating diverse and inclusive workplaces, removing barriers and ensuring careers are accessible for everyone. We are a Disability Confident Leader and will offer an interview to candidates with disabilities, long‑term conditions or neurodivergent candidates who meet the minimum criteria for the role. If you need accommodation or changes during the recruitment process, please let us know.
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