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WPP Media is WPP’s AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
Senior Manager, Activation – MM&D
Role Summary and Impact
The Senior Manager, Activation at WPP Media Solutions is pivotal in ensuring service excellence in campaign activation, managing a specific segment of agency operations, and working closely with the Activation Associate Director to meet business objectives. This role involves comprehensive campaign management, serving as the primary contact for a subset of agency campaigns, and delivering operational services to internal teams. The Senior Manager also supports the fulfilment of KPIs, acts as the escalation point for campaign issues, oversees team workload, contributes to innovative projects, and manages Activation Executives to foster their growth and development.
Skills and Experience
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Key Responsibilities
Campaign Autonomy and Ownership
- Focuses on ensuring campaign management excellence for a portfolio of priority clients.
- Oversees the most critical or high‑spend campaigns within their remit.
- Supervises campaign strategies to meet and exceed margin targets.
- Oversees monetization efforts and streamlines billing procedures.
Strategic Input
- Directs the testing strategy and oversees complex, multi‑variant tests.
- Participates in business projects to advance WPP Media solutions.
- Provides expert recommendations for AI‑driven measurement solutions.
- Leads the implementation of new processes or tools within their team.
- Formally manages Campaign Management Executives, fostering their growth and development.
- Provides strategic feedback to direct reports to drive excellence.
- Leads advanced learning sessions with key partners for the wider team.
- Manages the growth and development of Campaign Management Executives.
Stakeholder & Client Interaction
- Acts as the primary contact for a subset of major agency campaigns.
- Facilitates communication with commercial teams.
- Collaborates with Solutions Planning teams to ensure agency KPIs are met.
Problem Solving & Troubleshooting
- Applies expert troubleshooting and technical expertise to resolve complex campaign issues.
- Provides expert troubleshooting guidance using advanced reporting tools.
- Spearheads the testing and implementation of automation initiatives.
Commercial Acumen
- Supervises campaign strategies to meet/exceed margin targets.
- Oversees monetization efforts and billing procedures to ensure financial efficiency.
Experience
- Experience in Advertising Operations, Programmatic Trading, Social Media marketing and Campaign Management.
- Familiarity with multiple DSPs; exposure to SSPs is advantageous such as TTD, DV360, ADSP, Meta Business Manager etc.
- Deep understanding of the online advertising industry, including ad targeting, DSP/SSP optimisation, and relevant metrics.
- Strong expertise in paid social platforms (Facebook, Instagram, Pinterest, Tiktok, etc.) and tools.
- Eagerness to expand knowledge in digital and addressable channels.
- Highly organised with excellent time‑management and prioritisation skills.
- Keen attention to detail.
- Ability to manage expectations, work at a fast pace, and build strong colleague relationships.
- Proficiency in Excel and analytical skills; willingness to learn key business systems.
- A data‑driven and performance‑focused programmatic and social expert.
- Independent initiative combined with a collaborative spirit.
- Exceptional communication skills for technical and non‑technical audiences.
- Ability to forge strong relationships to meet client needs.
- Problem‑solving abilities with a proactive approach to challenges.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
(Please note this is a UK based role and requires individuals to have the right to work in this location).
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