Senior Digital Marketing Analyst

Overview

Senior Digital Marketing Analyst, you’ll be a key player in shaping how we measure and optimise our marketing performance. You’ll work across Paid Search, Paid Social, Affiliates, CRM and other digital channels, using data to tell compelling stories and drive smarter decisions. This role focuses on unlocking insights to drive performance and influence strategy, partnering with marketing and commercial teams to ensure every pound spent delivers maximum impact.

Responsibilities

• Analyse & Optimise: Evaluate the effectiveness of digital marketing campaigns across acquisition and retention channels.
• Data Storytelling: Extract and manipulate data from varied sources, both internal and external, to build a comprehensive data-backed story.
• Commercial Impact: Influence marketing and commercial teams to optimise spend and strategies based on data-driven insights.
• Advanced Measurement: Utilise marketing mix models, attribution frameworks, and incrementality tests to understand channel impact.
• Reporting & Automation: Create automated dashboards and self-serve tools using BI platforms Power BI and Google Data Studio.
• Knowledge Sharing: Mentor and upskill team members on Digital Marketing and associated measurement.

Qualifications

• Advanced experience in Digital Marketing Effectiveness within ecommerce.
• Strong understanding of performance marketing channels and the conversion funnel.
• Expert in Google Stack (GA4, Google Ads, SA360, BigQuery) and platforms like Meta Ads Manager, Adthena.
• Competent in SQL, Excel.
• Excellent communicator, able to present insights clearly to technical and non-technical stakeholders and drive impact.
• Collaborative and passionate about knowledge sharing and team development.

Benefits

• Flexible, hybrid working model
• Inclusive culture and environment
• £1,000 flexible benefits allowance
• 30 days holiday + bank holidays
• LinkedIn Learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk
• Matched pension up to 6%

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