Sales Development Representative (Lead Generator / Teleappointer)
Birmingham City Centre (Office-Based)
£30,000 base + £20,000 commission (OTE £50,000)
The Opportunity
A fast-growing, high-performing consultancy in the energy sector is looking to hire a driven and resilient Sales Development Representative (SDR) to join its expanding commercial team.
This is a high-pressure, high-reward role focused on outbound prospecting, booking qualified meetings, and generating long-term pipeline. You’ll engage directly with senior decision-makers across mid-market and large corporate businesses.
This is not a high-volume, entry-level call centre role — success requires a consultative, intelligent approach to outreach.
What You’ll Be Doing
- Conduct outbound cold calls to UK businesses
- Identify and engage senior decision-makers (Directors, Owners, Finance leads, Operations)
- Book qualified meetings for senior consultants
- Obtain energy bills to support consultancy assessments
- Build and manage a pipeline of opportunities
- Log all activity accurately within CRM systems
- Handle objections and gatekeepers confidently
- Contribute to improving outreach strategy and messaging
Performance Expectations
- Baseline: ~2 meetings or bills secured per week
- Strong performance: 3+ per week
- Underperformance: <1 per week
- Focus on building long-term pipeline, with sales cycles often lasting 6–12+ months
What We’re Looking For
Essential
- Experience in cold calling, telesales, or lead generation
- Confident, articulate, and consultative communication style
- Highly resilient with a target-driven mindset
- Strong objection handling skills
- Comfortable working in a fast-paced, high-pressure environment
- Able to commute to a Birmingham city centre office
Desirable
- Experience booking B2B meetings
- Background in competitive outbound sales environments (e.g. energy, utilities, telecoms, consultancy)
- Comfortable engaging senior business stakeholders
What’s On Offer
- £30,000 base salary
- Uncapped commission up to £20,000+
- Clear performance-based progression
- Full training on sector knowledge and sales approach
- Direct exposure to leadership
- Opportunity to join a high-growth business and shape a key function
Working Environment
- Fully office-based role (Birmingham City Centre)
- High-energy, target-driven culture
- Supportive onboarding with ongoing coaching
Process
- 30-minute initial video interview
- Face-to-face interview in Birmingham
- Fast turnaround with immediate hiring
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