Are you a commercially driven FMCG sales leader who thrives on unlocking growth, challenging the status quo, and improving profitability across complex, multi-channel businesses?
This is a Head of Sales appointment like no other.
This is a privately owned, founder-led FMCG manufacturer with a rich heritage and a fast-evolving commercial agenda. The business is on a clear journey of transformation, moving from strong top-line performance to a more disciplined, insight-led approach to profitable growth. With huge ambitions to scale, this is a pivotal leadership role in shaping the next phase of that journey.
You won’t find layers of corporate bureaucracy here. You will find a fast-paced, entrepreneurial environment where decisions are made quickly, ideas are welcomed, and leaders are expected to take full ownership. The culture is direct, open and highly engaged, with a founder who is hands-on, commercially sharp and deeply invested in the detail of the business.
This is a place for people who want to lead. For those who are comfortable being close to the numbers, close to the customer, and close to the action. It is high pace, high expectation, and high trust, with a real focus on building capability and empowering teams to perform.
We are looking for a Head of Sales who can elevate commercial performance across Grocery, Specialist Retail, Ecommerce and Export channels. Someone who understands how to balance growth with margin, who can bring structure and clarity to commercial execution, and who knows how to build high-performing teams in a multi-channel FMCG environment.
This role will own the end-to-end sales strategy and delivery, with responsibility for pricing, promotional effectiveness, trade investment, mix optimisation and customer relationships. It requires someone who can operate at both strategic and hands-on level; setting direction while also ensuring execution is strong and consistent across all channels.
Key responsibilities include:
- Defining and delivering the overall UK and international sales strategy across all channels
- Driving profitable growth through improved margin, mix and commercial discipline
- Leading and developing a multi-layered sales organisation across Grocery, Specialist Retail, Ecommerce and Export
- Owning and improving pricing, promotional strategy and trade investment effectiveness
- Building strong senior-level customer relationships and driving a challenger mindset with key retail partners
- Working cross-functionally with Marketing, Supply Chain, Finance and NPD to align strategy and execution
- Developing capability and succession within the sales organisation
We are looking for a leader who can bring both commercial edge and emotional intelligence. Someone who is confident enough to challenge constructively, but grounded enough to build trust and alignment in a founder-led environment.
The successful candidate will likely be:
- A proven FMCG sales leader with strong Grocery exposure (Top 4 experience highly desirable)
- Experienced across multiple channels
- Commercially sharp with a strong track record of delivering profitable growth, not just revenue
- A confident negotiator with senior customer relationships
- Skilled in leading and developing high-performing sales teams
- Comfortable operating in fast-paced, less structured, entrepreneurial environments
- Ideally experienced within manufacturing-led or branded FMCG businesses
This is a rare opportunity to step into a business with real momentum, real ambition, and a genuine appetite for change, where you will have visibility at the very top of the organisation and the opportunity to shape the commercial function for the next stage of growth.
If this sounds like the kind of environment where you could make a real impact, please apply or get in touch for a confidential conversation.
To apply directly, please send a copy of your CV to sarah@signaturecm.co.uk or alternatively, click ‘Apply’.
Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven’t been shortlisted for this role.
Please note Signature Career Management is acting as an employment agency.
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