Executive Sales Representative

HYNEDALE LIMITED represents Sleek, a hair fashion brand established in 1989, supplying wigs, hair extensions, ponytails, and beauty products to retailers, wholesalers, and distributors across the UK and international markets.

We are looking for a proactive and commercially driven Sales Executive to help grow our customer base, strengthen existing relationships, and drive sales performance across multiple channels.

This is a hands-on role combining business development, account management, customer support, and sales operations.

Key ResponsibilitiesNew Business Development

• Identify and approach new retailers, wholesalers, distributors, and trade customers.
• Generate new sales opportunities through phone calls, customer visits, networking, referrals, and industry events.
• Build and maintain a healthy sales pipeline.
• Convert leads into long-term customers.

Account Management

• Maintain strong relationships with existing customers.
• Conduct regular customer visits and business reviews.
• Identify opportunities to increase sales and product penetration.
• Support customers with product recommendations, promotions, and new launches.

Sales & Customer Operations

• Follow customer orders from enquiry through to delivery.
• Work closely with customer service and operations teams to resolve customer issues.
• Ensure customer enquiries, complaints, and requests are handled promptly and professionally.
• Monitor customer activity, repeat purchases, and account performance.

Credit Control & Account Monitoring

• Support the management of customer credit limits and outstanding balances.
• Follow up overdue payments when required.
• Escalate potential account risks to management.

Market Intelligence

• Gather competitor information, customer feedback, and market trends.
• Provide regular insights on customer needs, product opportunities, and industry developments.
• Support product launches and promotional activities.

Events & Trade Shows

• Represent the company at trade shows, customer events, and industry exhibitions.
• Assist with customer presentations and product demonstrations.

RequirementsEssential

• Previous experience in sales, account management, customer service, or business development.
• Strong communication and relationship-building skills.
• Confident speaking with customers both face-to-face and over the phone.
• Results-driven with a proactive approach to generating sales.
• Strong organisational skills and ability to manage multiple priorities.
• Full UK driving licence and willingness to travel for customer visits.

Preferred

• Experience within hair, beauty, cosmetics, FMCG, wholesale, retail, or related industries.
• Experience working with B2B customers.
• Experience managing customer accounts and sales targets.
• Familiarity with CRM systems and Excel.

What Success Looks Like

• Growth in new customer acquisition.
• Increased sales from existing accounts.
• Strong customer retention and satisfaction.
• Timely follow-up and resolution of customer issues.
• Achievement of individual sales targets and business objectives.

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