Area Sales Manager

Area Sales Manager – Water Softeners & Water Dispensers

Location: London

Salary: £35000 – £42,000 + 6K Bonus + Company Car + Benefits

We are looking for a motivated and commercially driven Area Sales Manager to develop sales of our range of premium water softeners, drinking water systems and water dispensers across a network of merchants, DIY retailers and KBB (Kitchen, Bedroom & Bathroom) showrooms.

This is an excellent opportunity for a successful field sales professional who enjoys building relationships, identifying growth opportunities and delivering results through trade partners.

The Role

Reporting to the Sales Director, you will be responsible for:

• Managing and developing relationships with plumbing and heating merchants, builders’ merchants and trade distributors.
• Growing sales within DIY retail accounts and independent KBB showrooms.
• Identifying and securing new business opportunities across your territory.
• Delivering product training and sales support to customers and their teams.
• Implementing promotional campaigns and in-store merchandising initiatives.
• Working closely with marketing and customer service teams to maximise customer engagement.
• Monitoring market trends, competitor activity and customer requirements.
• Achieving and exceeding sales and profitability targets.

What We’re Looking For

• Proven field sales experience, ideally within plumbing, heating, bathrooms, kitchens, water treatment or related sectors.
• Experience selling through merchants, distributors, retailers or showroom networks.
• Strong relationship-building and account management skills.
• Commercially aware with a proactive approach to business development.
• Excellent communication and presentation abilities.
• Self-motivated, organised and able to manage a territory effectively.
• Full UK driving licence.

What’s On Offer

• Competitive salary and uncapped bonus potential.
• Company car
• Pension scheme.
• Mobile phone, laptop and all necessary business tools.
• Ongoing training and career development.
• Opportunity to join a growing business with ambitious expansion plans.

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