SEO/GEO Manager
London – hybrid 3 days in office
Up to £60,000 + bonus
This is a unique opportunity to take full ownership of organic growth across both traditional search and emerging AI-driven discovery channels. With no existing in-house SEO function, you will step into a blank slate role where your ideas, strategy, and execution will shape how the business ranks today and how it is discovered in the future.
The Company
They are a well-established retail business with a strong presence across physical locations and e-commerce. Operating in a highly competitive consumer market, they are investing heavily in digital transformation, customer experience, and data-led growth. Their model blends heritage retail with modern digital commerce, creating a dynamic environment for innovation. You will join a growing digital and growth function with strong cross-functional collaboration.
The Role
- Own and deliver the organic search strategy across multiple e-commerce websites
- Lead SEO initiatives across technical, on-page, and content optimisation
- Develop and implement a GEO strategy to improve visibility across AI-driven search platforms and LLMs
- Conduct keyword research, technical audits, and performance analysis to identify growth opportunities
- Monitor search trends, algorithm updates, and SERP developments, translating these into clear business actions
- Partner closely with content, digital, PR, and development teams to embed SEO and GEO best practices
- Build reporting frameworks to track traffic, rankings, revenue, and emerging AI visibility metrics
- Act as the internal expert on organic growth, influencing stakeholders and driving adoption of new ideas
Your Skills & Experience
- Strong commercial experience driving SEO performance in an in-house or end-to-end environment (ideally retail)
- Broad knowledge across technical SEO, content strategy, and digital PR
- Understanding of AI search, LLMs, and how content is surfaced in generative engines, or a clear passion to build this capability
- Experience working with e-commerce or consumer-focused businesses
- Confident working autonomously as both a strategist and hands-on executor
- Strong communication skills, able to simplify complex topics and influence stakeholders
- Data-driven mindset with experience using tools such as GA4, Search Console, and SEO platforms
What They Offer
- Salary up to £60,000 with bonus potential
- Hybrid working model with 3 days in a central London office
- Private healthcare, pension, and life assurance
- Generous holiday allowance with options to purchase more
- Staff discounts and additional lifestyle benefits
- High-impact role with clear ownership and progression potential
How to Apply
If you are interested in shaping the future of SEO and AI-driven discovery within a growing retail business, apply with your CV today.
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