CRM Director: Data-Driven Growth & Personalisation

Blue Pelican Consulting Limited is seeking a Head of CRM located in Hertfordshire. This hybrid role involves leading a team of CRM specialists, overseeing impactful CRM strategies, and engaging with customers through multiple channels such as email, SMS, and WhatsApp.

With a salary range of £90,000 to £100,000 and up to a 30% bonus, the position emphasizes a digital-first approach with automation central to CRM activities, ensuring effective customer engagement and maximizing lifetime value.

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