We’re the feel‑good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.
By living our values – we play to win, customer obsessed, we are one and it starts with me – we deliver That New Look Feeling for our customers and each other.
Marketing effectiveness is central to how we drive sustainable, profitable growth at New Look. Paid Media represents significant spend, and alongside CRM we have a wealth of customer data, the opportunity to better measure, target and optimise how we use both is a key focus.
As a Marketing Analytics Manager within Customer, you’ll lead our thinking on what’s working across the marketing mix and why. From customer segmentation and suppression strategy through to incrementality testing and media effectiveness, you’ll bring analytical depth to the decisions that shape how we reach and retain customers.
The Role: ( 3-month FTC, 2 Days In Office)
What I will need to do:
- Insight & Strategy – Define and own the analytics strategy for marketing effectiveness, building a clear picture of how CRM and Paid Media activity drives customer acquisition, retention and commercial performance, and translating this into actionable recommendations for stakeholders across Marketing and Customer.
- Segmentation & Targeting – Develop and maintain customer segmentation frameworks that power smarter audience selection, suppression and targeting across CRM and Paid Media, working in partnership with Marketing, Customer Analytics and Data Science to ensure the right customers are reached with the right activity.
- Media Effectiveness – Support the measurement and evaluation of Paid Media investment, working towards a clearer understanding of channel contribution and efficiency — including involvement in marketing mix modelling in collaboration with Data Science.
- Reporting & Insight – Own and evolve self‑serve reporting and dashboards for marketing performance using Power BI and Databricks, giving the business trusted, timely visibility of campaign effectiveness and customer behaviour.
- Incrementality & Testing – Design and evaluate incrementality tests and controlled experiments across channels and campaigns, building a robust evidence base for what’s genuinely driving performance and informing where spend and effort should be focussed.
- Analytical Leadership – Help set the standard for how insight is produced, communicated and acted on across the marketing analytics remit, supporting the development of analysts within the team and actively building analytical understanding among stakeholder.
- Partnership – Act as the primary analytics partner for CRM and Paid Media teams, influencing decisions on targeting, spend allocation and campaign strategy through clear, evidence‑based insight.
What we’re looking for:
- Solid experience in customer, CRM or marketing analytics, ideally within retail or another consumer‑facing environment, with a track record of turning data into commercial action.
- Confidence with SQL to interrogate large datasets and extract meaningful insight, combined with a solid understanding of segmentation, test design and incrementality measurement.
- Experience designing and delivering clear, self‑serve reporting and dashboards using modern BI tools such as Power BI, ideally with some exposure to cloud data platforms such as Databricks (or similar, e.g. Snowflake, BigQuery).
- A strong grasp of marketing effectiveness concepts including channel measurement, attribution, incrementality and media efficiency and how these connect to broader commercial performance and customer behaviour.
- A confident, clear communicator, able to translate technical analysis into recommendations that land with non‑technical stakeholders and influence decision‑making.
- Comfortable balancing hands‑on analytical delivery with a broader, strategic view of the marketing effectiveness agenda, and happy to share knowledge with junior colleagues and stakeholders alike.
- An interest in retail, fashion and customers, with a genuine motivation to use data to drive more effective, commercially impactful marketing.
What we offer
- Monthly 25% off privilege vouchers for family and friends to enjoy.
- Quarterly sample sales.
- Season ticket loans.
- Pension plan.
- Special offers on gym memberships, restaurants, holidays, retail vouchers and more.
We’re proud to be an equal opportunities employer that champions a diverse and inclusive culture.
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