Regional Account Manager
Region: East of England
(AL, CB, CM, CO, IP, LU, MK, NR, PE, SG, SS, ME, CT, LN)
Travel: Regular regional travel required
The Role
As a Regional Account Manager, you’ll drive new business growth by building and managing relationships with mortgage intermediaries across your region. You’ll promote the Foundation delivering a seamless experience for brokers while growing high-quality lending volumes.
You’ll own your territory, executing a clear strategic plan to increase market presence, deepen partner engagement, and consistently exceed targets.
About Us
At Foundation, we’re a specialist lender focused on buy to let and residential mortgages, working exclusively with the intermediary market.
Our aim is simple: making mortgages happen — delivering flexible, pragmatic solutions that support brokers and meet the evolving needs of landlords and homeowners.
We’re driven by a clear purpose: enabling home ownership for everyone, backed by strong relationships, market expertise, and a commitment to delivering exceptional outcomes.
What You’ll Be Doing
- Develop and execute a regional business plan to drive new lending and market share growth
- Build, manage, and grow relationships with mortgage intermediaries to maximise business performance
- Proactively generate new broker relationships and new business opportunities
- Deliver compelling presentations (face-to-face, virtual, events) showcasing the proposition
- Act as a specialist SME to understand the nuances of the different market segments we operate within, such as BTL, residential and specialist property types
- Leverage market insight, trends, and competitor activity to identify opportunities and influence strategy
- Maintain accurate pipeline management, activity tracking, and forecasting via CRM
- Work closely with telephone account managers to engage with the region
- Ensure excellent service levels and act as a trusted partner to intermediaries
- Represent Foundation as a brand ambassador in the market
What We’re Looking For
- Proven track record in a BDM / sales role within mortgages or specialist lending
- Strong knowledge of the mortgage market
- Demonstrable ability to build pipeline, win new business, and exceed targets
- Highly effective communicator with strong presentation and influencing skills
- Commercially driven, self-motivated, and resilient
- Strong relationship-building skills with the ability to engage stakeholders at all levels
- Highly organised with excellent territory and time management
- Solid understanding of regulatory requirements (e.g. Consumer Duty, TCF)
- Comfortable using CRM systems to manage pipeline and performance
- Full UK driving licence and based within the region
What Success Looks Like
- Consistent delivery or overachievement of lending targets
- Strong regional presence with growing intermediary engagement through effective business plan execution
- High-quality pipeline and conversion rates
- Positive broker feedback and strong service reputation
Desirable
- CeMAP
- Previous BDM experience and/or experience within specialist lending market
What We Offer
- Competitive base salary + attractive incentive scheme
- 25 days holiday + birthday off
- Enhanced maternity, paternity & adoption leave
- Contributory pension (up to 8% matched)
- Private medical insurance
- Life assurance
- Worker support payment
…