Everboost is a retention marketing agency for DTC health, beauty and pet brands. We run email, SMS, direct mail and lifecycle programmes for brands across health, wellness, beauty, food and supplements, including the likes of Solawave, Womenli, PhycoHealth and more. Our focus is measurable LTV, repurchase and profit growth, not vanity metrics.
We’re looking for our next experienced, talented, and hard-working strategist with excellent communication skills to join our team.
THE ROLE
You would be the primary retention advisor to your pods brands and the strategic lead of a small cross-functional pod (copywriter, designer, tech specialist). That means:
- Owning retention performance (LTV, repurchase rate, profit) across your pod, with real authority over strategy and flow architecture.
- Leading client relationships: you run the calls, set the direction and resolve issues directly.
- Directing your pod: setting briefs, prioritising work and holding the quality bar.
- Turning retention data into clear recommendations clients can act on.
WHAT YOU’LL DO
- Onboard new brands: lead kickoffs, review discovery and confirm objectives and success metrics.
- Run discovery: analyse unit economics, retention KPIs and product mix, mine reviews and customer data, and audit existing programmes for gaps and quick wins.
- Design strategy: build 90 to 180 day retention roadmaps across email, SMS, direct mail and subscriptions, designed to eliminate retention bottlenecks and drive brands closer to their goals
- Plan and test: monthly campaign calendars, briefs, A/B test plans.
- Optimise: review weekly and bi-weekly performance data, run experiments and keep the strategy current.
- Report: monthly and quarterly review decks that translate data into business outcomes, plus regular client updates.
WHAT WE’RE LOOKING FOR
- 2+ years leading retention or lifecycle strategy (not just execution) for DTC or eCommerce brands. You have designed and owned strategies, not only built campaigns/flows and pulled reports.
- Advanced Klaviyo knowledge: conditional splits, dynamic content, segmentation and flow architecture.
- Experience managing multiple brands or clients at once (3+ concurrent) without losing detail.
- Client-facing advisory experience with English-speaking clients. You can present recommendations to founders and back them with data. Strong written and spoken English is essential.
- An agency or consulting background, where you have owned client relationships rather than just tasks.
- Based in Europe, with at least 4 hours of daily overlap with UK working hours (9am to 5pm).
NICE TO HAVE
- Experience at a lean DTC agency, or running your own retention clients.
- Familiarity with the wider stack: Shopify, Lifetimely, Loop Subscriptions, Recharge, Skio, Postpilot, etc.
- A track record of building retention processes or SOPs.
- Comfort working in cohorts, LTV curves and repurchase intervals, not just open and click rates.
- Experience in health, wellness, beauty or food DTC.
IS THIS A FIT?
This role suits someone who treats retention as a craft, works well with autonomy, and is comfortable in a small, fast-moving team where your work is visible and your decisions matter. You are happy plugging into existing systems and improving them rather than waiting for perfect processes, and you can work closely with a hands-on founder.
It is probably not the right fit if you need the structure of a large agency to do your best work: formal hierarchies, dedicated onboarding teams or sign-off chains for every decision. We have solid workflows, a growing SOP library and an Operations Manager who handles escalation, but we are deliberately lean.
WHAT SUCCESS LOOKS LIKE
- First 30 days: onboarded on your initial 2 to 3 brands, with at least one strategic recommendation per brand.
- First 90 days: running a full pod of 6 to 8 brands independently, with clients treating you as their primary advisor.
- First year: consistent, measurable improvements in LTV, repurchase and profit across your pod.
HOW TO APPLY
- Tell us about a retention strategy you have owned end to end and the results it delivered.
- What’s the largest annual revenue account you’ve managed directly?
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