About the Role:
The Paid Social Manager is responsible for the planning, execution, and optimisation of Paid Social campaigns across a global automotive client.
The role is focused on delivering best-in-class campaign execution, driving performance against KPIs, and ensuring operational excellence across multiple markets.
The candidate will play a key role in connecting activation, ensuring campaigns are locally relevant while aligned to global priorities and digital media guidelines
Key Responsibilities
Campaign Management & Execution
- Plan, implement, and optimise Paid Social campaigns across major platforms, including Meta, TikTok, Snapchat, Pinterest, and LinkedIn.
- Ensure campaigns are delivered in line with SLA, within budget, and aligned to agreed KPIs.
- Drive campaign efficiencies and continuous optimisation across multiple markets.
- Maintain high standards of campaign activation, QA, and reporting.
- Ensure best digital media guidance and practice is consistently applied across all activity.
Performance & Growth
- Monitor and analyse campaign performance, providing clear and actionable insights.
- Identify opportunities to improve ROAS, CTR, CPA, and overall campaign efficiency.
- Contribute to testing frameworks, innovation projects, and learning agendas across markets.
- Stay abreast of platform developments and proactively identify opportunities for clients.
Operational Excellence
- Ensure the smooth day-to-day running of accounts across multiple territories.
- Manage campaign workflows and ensure deadlines and deliverables are consistently met.
- Maintain accurate reporting, budget management, and financial tracking.
- Support process improvements that enhance efficiency and campaign quality.
Collaboration & Integration
- Build strong relationships across local PHD teams.
- Contribute to knowledge sharing, training, and best practice across the Paid Social team.
- Foster a collaborative and positive team culture.
Qualifications & Skills
- Strong experience managing Paid Social campaigns in an agency or client-facing environment.
- Proven ability to plan, execute, and optimise campaigns across major social platforms, including Meta, TikTok, Snapchat, and Pinterest.
- Experience working on global or multi-market campaigns.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Excellent understanding of Paid Social best practices, platform developments, and emerging trends.
- Strong communication and stakeholder management skills.
- Ability to manage multiple workstreams and prioritise effectively in a fast-paced environment.
- Experience with campaign management tools such as Smartly or Innovid is advantageous but not necessary.
- A proactive mindset with a passion for digital media and social platforms.
About the Agency:
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
Over the many years that have followed, we have continued to build on this defining ethic – with our evolution shaped by a continual investment in thought leadership. And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
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