Company: CCA Recruitment Group

Apply for the Marketing Director

Location: Sunderland

Job Description:

A fast-moving, founder-led B2B business in the utilities sector is looking for a Marketing Director to join the Board and take full ownership of how the brand grows, competes and wins.

There is no set budget, no pre-existing playbook and no waiting for sign-off on every decision. If that sounds like a problem, this role isn’t for you. If it sounds like exactly the kind of environment where you do your best work – read on.

This business operates at pace and at volume. The marketing function needs to match that – running multilayered campaigns across a database of 200,000 businesses, activating HubSpot properly, and driving pipeline that the commercial team can actually work with. The right person will come in with ideas, cost them up, get a decision within a day and get moving.

This is a board-level position with genuine equity upside, reporting into the founders and a full executive team. If you’re ready to stop advising on strategy and start owning it end-to-end – this is the role.

What you’ll be doing:

Taking full ownership and building the marketing function – B2B, digital, customer acquisition, and campaign strategy – reporting directly to the Founding Partners
Running high-volume, multilayered B2B campaigns across a large database using HubSpot
Configuring and optimising HubSpot to generate measurable pipeline value quickly
Integrating AI-driven and automated marketing into day-to-day activity
Building the brand from its current position into a genuine challenger in the market
Personally contributing to key sales and marketing materials – pitch decks, proposals, campaign messaging and thought leadership
Developing compelling product propositions, customer-facing campaigns and incentive programmes that drive revenue and retention
Leading, inspiring and growing a small team (2 internal, 2 contractors) – mentorship, not micromanagement
Partnering with Sales, Commercial and Product to ensure marketing is embedded across the business, not siloed from it
Owning your decisions – you’ll report outcomes to the Board and Founders, but this is a role for someone who leads without waiting to be told

What we’re looking for:

Proven experience as a Marketing Director, Head of Marketing or Head of Growth in a founder-led, high-growth or scale-up environment
Hands-on HubSpot experience – not just familiar with it, you know how to make it work hard
Comfortable with AI-driven and automated marketing – this is a must, not a nice to have
Track record of running high-volume, multilayered B2B campaigns at scale
Experience taking a brand from early stage to challenger – you know what that journey looks like
No-budget, no-blueprint mentality – you bring ideas, cost them, and get on with it
Confident giving opinions and instincts under pressure – you don’t deflect, you decide
Commercially sharp – you link every campaign to a business outcome; lead gen, pipeline and revenue aren’t someone else’s problem
Resilient and direct enough to hold your own in a high-energy, sales-led environment

If your background is in niche, low-volume campaigns or heavily structured corporate environments with fixed budgets and lengthy approval processes, this probably isn’t the right fit.

Experience in energy, utilities or B2B brokerage is advantageous but not essential. What matters is that you can think big, move fast and build something that lasts.

The package includes:

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Posted: July 2nd, 2026