Cluster Sales Manager MICE

Job Title

Cluster Meetings & Events Sales Manager

Department

Sales & Marketing

Reports To

Regional General Manager

Role Overview

As a Cluster Meetings & Events Manager, you will be responsible for driving Meetings, Events, Conference and Wedding revenue across a portfolio of luxury hotels. This is a proactive sales-focused role centred on identifying new business opportunities, developing strategic partnerships, increasing market share and positioning the hotels as premier destinations for luxury events and weddings.

You will act as a brand ambassador, representing the hotels within the local and regional business community, cultivating relationships with corporate clients, event agencies, wedding planners and luxury lifestyle partners. Through a combination of networking, business development, account management and market intelligence, you will generate new revenue streams while enhancing the visibility and reputation of the hotel group.

Key Responsibilities

Business Development

• Proactively seek and secure new Meetings, Events, Conference and Wedding business across all cluster properties.
• Develop and execute targeted sales strategies to grow revenue and market share.
• Identify and convert new corporate accounts, event agencies and strategic partners.
• Conduct regular client appointments, sales calls, site visits and venue showcases.
• Build a strong pipeline of qualified opportunities and maintain accurate sales forecasts.
• Develop relationships with key decision-makers across corporate, association, social and luxury event sectors.

Wedding Market Growth

• Lead initiatives to increase wedding enquiries, bookings and revenue across the hotel portfolio.
• Build relationships with wedding planners, luxury bridal suppliers, photographers, florists and event designers.
• Represent the hotels at wedding fairs, bridal showcases, and luxury lifestyle events.
• Develop bespoke wedding experiences that reflect the luxury positioning of the brand.
• Monitor market trends and competitor activity to identify new opportunities for growth.

Networking & Brand Representation

• Act as an ambassador for the luxury hotel group within the local business and hospitality community.
• Attend networking events, exhibitions, trade shows, wedding fairs and industry functions to generate leads and strengthen brand awareness.
• Establish partnerships with local businesses, luxury brands, tourism organisations, and referral partners.
• Host client entertainment events, familiarisation visits, and networking receptions.

Account Management

• Develop and nurture relationships with existing clients to maximise repeat business opportunities.
• Conduct regular account reviews and identify opportunities for account growth.
• Deliver exceptional levels of service that reflect the standards of a luxury hospitality brand.
• Ensure all client interactions are personalised, professional, and commercially focused.

Marketing & Digital Presence

• Ensure all Meetings, Events and Wedding listings across online directories, venue-finding platforms and wedding websites are regularly reviewed and updated.
• Work closely with the Marketing team to maximise exposure across digital channels.
• Contribute to the development of promotional campaigns, luxury event packages and sales collateral.
• Monitor online presence and recommend enhancements to improve lead generation and conversion.

Revenue & Performance

• Achieve and exceed individual and cluster sales targets.
• Drive revenue growth across meetings, conferences, events, private dining and weddings.
• Monitor enquiry conversion, booking pace and market performance.
• Produce regular sales activity reports and pipeline updates.
• Ensure all opportunities and account activity are accurately maintained within the CRM system.

Skills & Experience

Essential

• Minimum 2 years’ experience in hotel sales, luxury hospitality sales, business development, events sales, or wedding sales.
• Proven track record of generating new business and delivering revenue growth.
• Strong networking, negotiation, and relationship‑building skills.
• Excellent communication and presentation abilities.
• Commercially driven with a proactive and entrepreneurial approach.
• Ability to work independently and manage a varied sales territory.
• Flexibility to travel between properties and client locations.
• Experience within a luxury hotel, resort, or premium hospitality environment.
• Established network within the corporate, events, wedding, or luxury lifestyle sectors.
• Knowledge of venue‑finding platforms, CRM systems, and hospitality sales tools.

Personal Attributes

• Passionate about luxury hospitality and exceptional guest experiences.
• Confident, polished, and professional ambassador for the brand.
• Highly motivated and target driven.
• Creative in identifying business opportunities and partnerships.
• Strong attention to detail and organisational skills.
• Resilient, adaptable, and results focused.

Compensation: Competitive salary

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