Senior Sales Manager – Mid Market & SMB London

THE ROLE

You will lead our Mid-Market & SMB business across UK and Ireland, owning:

• Primary Care SMB (AEs + SDRs)
• Private Market Mid-Market & SMB (AEs, SDRs, BDRs)

This is a new business role, focused on land → expand → scale.

You are not just running a team. You are building the system the team runs on, including playbooks, structure and standards.

WHAT YOU’LL OWN AND ARCHITECT

• Sales process and methodology (MEDDPICC, Command of the Message, or custom)
• Segment‑specific playbooks (SMB vs Mid‑Market)
• Territory design (with Head of Sales + RevOps)
• Tech stack and tooling
• AI enablement across every stage of the sales process
• Hiring plan and team structure
• Build and run both inbound and outbound pipeline engines
• Own pipeline creation → conversion → expansion
• Work closely with Marketing to build events and partnerships playbooks
• Stay close to deals — especially the biggest and most strategic
• Coach your team relentlessly to improve performance and outcomes

WHAT YOU’LL NEED

• You’ve operated in both high‑velocity and more complex, multi‑stakeholder sales environments
• Strong experience managing pipeline, forecasting, and conversion
• A clear point of view on sales methodology
• A passion for coaching and developing people
• Comfort operating in a fast‑moving, ambiguous environment
• Strong collaboration across Marketing, CS, Product, RevOps, and Enablement
• Technical curiosity – you understand APIs, integrations, and customer workflows

WHAT MAKES SOMEONE EXCEPTIONAL IN THIS ROLE

• You are obsessed with developing your team and performance — especially through AI
• You can introduce and coach enterprise‑grade rigour without slowing the team down
• You care deeply about how healthcare actually works
• You’re hands‑on — you help close the biggest deals and take zero credit
• You run a “playbook company” style process without the toxicity
• You lose sleep thinking about how to improve performance using AI

WHY YOU SHOULD JOIN HEIDI

• Real product momentum
• Equity from day one
• Unmatched impact – play a pivotal role at a critical growth moment
• Work alongside world‑class talent
• Your health, covered – comprehensive private medical and dental cover, mental health support, and a £100 monthly stipend
• Global parental leave – 26 weeks paid for primary carers, 18 weeks for secondary carers, subject to eligibility
• Fertility support – £7,000 one‑off payment, eligibility applies
• Learning & development – £700 per year for courses, books, memberships, conferences and more
• Home office budget – £500 one‑off to set up a workspace
• Recharge days after major milestones and busy periods
• Work from anywhere for up to 4 weeks per year
• Clinical leave – 10 days per year for eligible clinical roles
• Flexibility – hybrid environment, 3 days in the office

HEIDI’S COMMITMENT TO DIVERSITY, EQUITY AND INCLUSION

Heidi is dedicated to creating an equitable, inclusive, and supportive work environment that brings people together from diverse backgrounds, experiences, and perspectives. Our strength is in our differences. We’re proud to be an equal opportunity employer and welcome all applicants as we’re committed to promoting a culture of opportunity for all.

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