New & Used Car Sales Executive – Honda

Company: Donnelly Group
Apply for the New & Used Car Sales Executive – Honda
Location: Belfast
Job Description:

At Donnelly Group Boucher Road, customer satisfaction is at the heart of everything we do. As Northern Ireland’s only Honda dealership, we offer an extensive range of new and used Honda vehicles and have built a strong reputation for quality, reliability, and exceeding customer expectations.

We are recruiting enthusiastic and driven Sales Executives to join our established Boucher Road team and build a rewarding career in the automotive industry. This is an exciting opportunity to represent the Honda brand, helping customers find the right vehicle while delivering an exceptional customer experience. You’ll benefit from a supportive team environment and excellent opportunities for development.

This role offers expected On-Target Earnings (OTE) of £41,500, with uncapped commission opportunities, giving you the potential to maximise your earnings based on performance. While actively generating and developing your own leads, you will also benefit from access to an established customer database, providing valuable sales opportunities from day one.

Responsibilities:

Sell a wide range of new and used Honda cars tailored to customer needs

Guide customers through the buying process and deliver solutions that match their requirements

Follow up and convert leads from CRM and other sources into successful sales

Provide expert advice on finance, insurance, and related products

Build lasting customer relationships to encourage repeat business and referrals

Support colleagues to achieve team sales targets

Maintain accurate records of enquiries, sales progress, and customer interactions

Consistently deliver exceptional levels of customer satisfaction

Candidate Requirements:

Proven sales experience (minimum 1-2 years) in a target-driven environment

Excellent customer service skills and a genuine passion for working with people

Strong communication, negotiation, and relationship-building abilities

Proactive, solutions-focused, and adaptable to fast-paced environments

Knowledge of vehicle makes, models, and technologies (training provided)

Ability to achieve/exceed KPIs and convert leads into sales

Minimum of 5 GCSEs at Grade C (including Maths & English)

Full valid UK driving licence

What You’ll Need to Succeed:

Drive and determination to meet personal and team targets

Confidence in advising customers on vehicle features, specifications, and advanced technologies

Ability to work independently while managing multiple priorities

Commitment to continuous learning and staying updated with product and market knowledge

Strong organisational skills and a positive, “can-do” attitude

Why Join Us:

Competitive salary with uncapped commission opportunities

Use of a Company vehicle

Comprehensive training and ongoing development

30 days annual leave

Enhanced maternity & paternity leave

Pension provision

Life insurance cover

Healthcare benefits: Kingsbridge Hospital Diamond Club membership, Healthshield cashback & perks, access to discounted private healthcare scheme

Cycle to Work Scheme

Long Service Awards

Job security, work-life balance, and clear career progression opportunities

Equal Opportunities

Donnelly Group is proud to be an equal opportunities employer. We value diversity and inclusion across our workforce.

To be considered for this role you will be redirected to and must complete the application process on our careers page. To start the process click the Apply button below to Login/Register.

WHJS1_NI

Posted: July 3rd, 2026