KEY ACCOUNT MANAGER – LONDON
Are you the kind of person who can walk into a café, clock the fridge layout and already be thinking: “XOXO belongs here”? Do you thrive on building real relationships and bringing bold brands to life in the real world? Well, look no further.
We’re looking for a standout Key Account Manager to drive visibility, volume and vibrant partnerships across London. If you’re obsessed with growing challenger brands, building standout customer relationships and bringing a category to life, we want to hear from you.
WHAT YOU’LL BE DOING
Territory Account Management
• Own and grow a portfolio of key independent accounts and regional chains across London (based in London)
• Drive volume and visibility via promotional sell-in, merchandising and trade activation
• Build strong, long-term relationships with cafés, bars, convenience stores and lifestyle retailers
• Lead sell-in conversations with cafés, bars, convenience stores and lifestyle retailers
Execution & Sales Performance
• Deliver against monthly volume, distribution and menu listing targets
• Own CRM and reporting across your accounts
• Monitor trade compliance and in-store promotional performance
Field Intelligence & Feedback
• Share market, shopper and competitor insights to help guide commercial strategy
• Feed into product innovation and channel-specific execution plans
Collaboration & Development
• Work closely with the Head of OOH for coaching, performance tracking and support
• Partner with Wholesale NAM to ensure smooth handovers and volume uplifts
WHO YOU ARE
Previous experience working with independent cafés, bars or lifestyle retailers
Strong understanding of London’s café, hospitality and lifestyle-led retail landscape
A confident communicator, commercially astute and naturally self-led
Proven success in sales, account management or customer success
Comfortable working in a fast-paced, high-growth environment
Passion for culture-led, disruptive brands
STRUCTURE OF ROLE
Customers: Key independent cafés, café groups, bars and lifestyle-led retailers across London
PURPOSE OF ROLE
Your job is to drive volume and visibility across London through exceptional account management, new business development and trade execution.
The KAM is the face of XOXO Soda for local accounts, delivering standout customer experiences that turn first-time stockists into long-term partners.
MEASURES OF SUCCESS
New account wins across the region
Distribution, menu listings and multisite targets
Repeat order rate and uplift in volume
✅ Effective trade promotion and compliance
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