Location: Whiteley, UK, PO15 7AH
Office based: At least 3 days week (Tuesday, Wednesday, Thursday)
About the Role
Acron Aviation is looking for a commercially driven Marketing Lead to take ownership of integrated marketing strategy across the Flight Data Intelligence (FDI) portfolio.
This is a high-impact role focused on driving qualified demand, strengthening brand positioning, and supporting measurable revenue growth. Working in close collaboration with sales and product teams, you will shape and execute multi‑channel campaigns that influence pipeline performance and market visibility on a global scale.
This position offers the opportunity to play a key role in a growing aviation technology business, contributing directly to how the organisation engages with customers and competes in the aviation safety and operational performance market.
What You’ll Be Responsible For
Demand Generation & Campaign Execution
- Develop and deliver integrated marketing campaigns aligned to business objectives
- Generate high-quality leads and contribute directly to sales pipeline growth
- Partner with sales and product teams to ensure alignment with customer needs and commercial priorities
Digital Marketing & Search Visibility
- Lead digital marketing strategy across SEO, SEM, AEO, and content optimisation
- Enhance visibility across both traditional search engines and AI‑driven platforms
- Improve website performance including traffic, engagement, and conversion rates
Brand Positioning & Thought Leadership
- Strengthen market positioning through compelling messaging and content
- Develop thought leadership initiatives, case studies, and success stories
- Support clear and differentiated product positioning across the portfolio
Marketing Operations & Performance
- Manage marketing automation, lead nurturing workflows, and engagement programmes
- Define and track KPIs, reporting on marketing’s contribution to pipeline and ROI
- Use data insights to continuously optimise campaign performance
Market Intelligence
- Conduct competitor analysis, customer research, and industry monitoring
- Identify emerging trends, opportunities, and risks to inform strategy
Events & Industry Engagement
- Plan and deliver trade shows, webinars, conferences, and customer events
- Maximise event ROI, brand exposure, and lead generation outcomes
Sales & Business Development Support
- Support the creation of RFP responses and sales materials
- Contribute to collateral and other resources that enable new business growth
What We’re Looking For
Essential Experience & Skills
- Experience in using multiple AI LLMs to augment and enhance core marketing activities
- Significant experience in B2B marketing, ideally within technology, SaaS, aviation, or a related sector
- Proven success in delivering demand generation and lead nurturing programmes
- Strong knowledge of digital marketing channels including SEO, SEM, email, content, and social media
- Experience with marketing automation and CRM platforms (e.g. HubSpot, Zymplify, Mailchimp or similar)
- Track record of delivering events such as trade shows, webinars, and conferences
- Analytical mindset with the ability to interpret data and drive actionable insights
- Experience using tools such as Google Analytics (GA4) and marketing reporting platforms
- Strong communication skills with the ability to influence stakeholder
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