Senior Events Manager

Responsibilities

• The platform marketing team sits within the Adviser business and plays a central role in supporting the growth, engagement and advocacy of financial advisers using the wrap platform
• The team is responsible for developing and delivering marketing activity that positions the platform as a trusted, high-quality and differentiated solution, supporting both new business acquisition and existing adviser relationships. This includes driving awareness, engagement and growth
• Events are an important and growing engagement channel for the Adviser business, enabling us to deliver technical insight, practical platform support, best-practice guidance and thought leadership to advisers, while strengthening relationships and trust in the platform
• The Senior Events Manager is responsible for the strategy, planning and end-to-end delivery of adviser-focused events, including webinars and face-to-face events
• The role owns the design and execution of a high-quality events programme that supports commercial objectives with a strong emphasis on adviser relevance and measurable outcomes including lead generation
• Working closely with marketing, distribution, technical and product teams, the Senior Events Manager will translate business priorities into engaging, insight-led events that deepen adviser engagement with Aberdeen and position the business as a trusted partner
• Develop and own the adviser events strategy, ensuring alignment with commercial objectives
• Plan and manage an annual schedule of events, including technical and regulatory webinars, best-practice sessions and face-to-face adviser roadshows
• Lead the end-to-end delivery of all events, from concept and content development to live delivery and post event follow up
• Act as the primary owner and subject matter expert for event platforms and suppliers including BrightTALK and Cvent
• Work closely with Distribution and Technical to shape relevant adviser‑centric content, and with Compliance and Risk to ensure events meet regulatory and governance requirements
• Manage external suppliers, venues and production partners, ensuring high-quality delivery and value for money
• Own the events budget, forecasting costs and managing spend effectively
• Define and track success measures for events, using data and adviser feedback to continuously improve content, format and performance
• Provide clear reporting and insight to stakeholders on engagement, outcomes and learnings

Benefits

• Salary sacrifice pension arrangement
• Private health insurance
• Life Assurance
• 40 days holiday if you work full time
• Dental insurance
• Health assessments
• Will writing
• Critical illness cover
• Power of attorney
• Financial Guidance and Advice
• Holiday buy
• Discounted gym memberships
• Cycle to work
• Interest free season ticket loan
• Electric car lease scheme
• Travel insurance
• Personal accident insurance
• Share Plans
• Give As You Earn (GAYE)
• Volunteering
• Long service awards
• Subscription to Interactive Investor
• Subscription to Finimize
• Employee Assistance Programme (EAP)
• Supportive parental leave policies , delivered regionally (e.g. 26 weeks paid leave in UK for primary and secondary caregivers)
• Employee discount site
• Discounted parking

Qualifications

• Good understanding of the UK financial adviser market and the requirements of a regulated environment
• Proficient in event technology with hands-on experience using BrighTALK and Cvent; experience using Salesforce and Marketing Cloud desirable
• Ability to work flexible hours to support events in line with business needs and to travel to fulfil event requirements
• A collaborative, proactive and highly organised approach
• Significant experience delivering events within financial services, ideally in platform solutions
• Proven experience delivering both webinars and face-to-face events at scale
• Excellent stakeholder management skills with the confidence to influence and challenge senior stakeholders
• Strong project management skills and attention to detail, with the ability to manage multiple events and priorities simultaneously

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