Digital PR Executive

As one of the UK’s most loved brands, we are looking for a Digital PR Executive to support the continued growth of our SEO performance through digital PR and link‑building activity.

Responsibilities

• Research and plan creative campaigns that excite the media to link back to key categories of the website while adhering to brand guidelines.
• Write press materials and outreach emails that are engaging and SEO‑optimised.
• Source relevant press contacts and continually expand the internal media list, managing relationships with journalists.
• Acquire high‑quality backlinks through Digital PR tactics, including campaigns, reactive PR, and link reclamation, while minimising affiliate link acquisition.
• Amplify campaigns through influencers to reach more customers and increase traffic to the website.
• Work with Press Officers and social media teams to optimise press materials, ensuring maximised link opportunities.
• Spend each week monitoring industry news, the media landscape and social media to understand trends and opportunities for Digital PR.

Qualifications

• Excellent written and communication skills, with a high standard for press materials.
• Demonstrable experience in digital PR or influencer marketing, with proven results in media placements and campaign KPIs.
• Strong organisational and time‑management skills.
• Experience using media databases such as Muckrack, Press Loft, Buzzstream and SEO tools like Ahrefs.
• Experience in complex fashion, beauty or homeware retail business with high SEO traffic.

Benefits

• 20% colleague discount on all M&S products and many third‑party brands.
• Competitive holiday allowance.
• Strong pension and life assurance.
• Tailored induction and training support.
• Exclusive perks and savings through the M&S Choices portal.
• Market‑leading family policies, including parental, adoption and neonatal leave.
• 24/7 wellbeing support, including virtual GP access and mental health services.
• One paid volunteer day a year to support a cause that matters.

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