Job Title – General Manager – 196765
Location – Nottingham
On site
Contact – callum.bell@forsythbarnes.com
We are partnering with a fast-growing e-commerce services business to appoint a commercially minded General Manager who can take full ownership of a multi-functional operation and drive the next phase of growth, structure, and performance.
This is not a traditional operations role. The business needs a leader who can run the organisation end-to-end, bringing clarity, accountability, and commercial discipline across all core functions
including Marketing, IT/Product, Customer Operations, Finance, and Service Delivery.
The successful candidate will be responsible for shaping and embedding a high-performance, KPI-led culture, ensuring all departments are aligned to commercial outcomes, customer experience, and scalable growth.
Key Responsibilities
- Full P&L ownership and end-to-end accountability for business performance
- Lead and align cross-functional teams across Marketing, IT/Product, Operations, Customer Service and Finance
- Build and embed a KPI-driven operating model with clear ownership and accountability across all departments
- Drive commercial performance through improved customer acquisition, retention, and operational efficiency
- Hold functional leaders accountable for delivery, output, timelines, and ROI
- Improve business processes, systems, and reporting to enable scalable growth
- Partner with senior stakeholders to define and execute growth strategy
- Foster a high-performance, collaborative culture in a fast-paced SME environment
What We’re Looking For
- Proven experience as a General Manager, Managing Director, or Business Director in a cross-functional leadership role
- Demonstrable experience holding Marketing, IT/Product and Customer functions accountable (not just operational teams)
- Strong commercial acumen with full P&L responsibility
- Background in e-commerce, digital services, SaaS, professional services or regulated environments preferred
- Evidence of driving transformation, structure, and performance improvement in scaling businesses
- Hands-on leadership style with ability to operate at both strategic and operational levels
What Success Looks Like (First 12 Months)
- Clear KPI framework embedded across all functions with visible accountability
- Improved performance across marketing efficiency, customer acquisition and operational delivery
- Stronger cross-functional alignment with reduced silo behaviour
- Measurable improvement in profitability, service levels and execution speed
- Leadership team operating with clarity, discipline and ownership
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